Brandwave

Calvin Klein vs Uniqlo:Which is more popular?

In September 2026, Uniqlo had more branded searches than Calvin Klein among boxer brief brands worldwide. Uniqlo had about 13.6 million branded searches, while Calvin Klein had 3.4 million. Uniqlo made up 77.5% of all boxer brief brand searches we track, and Calvin Klein accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about boxer brief brands, Calvin Klein appeared in three of the five answers and Uniqlo in two. Calvin Klein was mentioned before Uniqlo in every answer that named either.

Among boxer brief brands worldwide in September 2026

Who do people search for more?

Uniqlo, about 4 searches for every 1 for Calvin Klein

Uniqlo 13.6M searchesCalvin Klein 3.4M searches

Who does AI mention more?

Calvin Klein, mentioned in 3 of 5 answers, Uniqlo in 2

Calvin Klein in 3 of 5Uniqlo in 2 of 5

Who does AI recommend more?

Calvin Klein, named ahead of Uniqlo in 3 of 3 answers

Calvin Klein first in 3Uniqlo never first

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Top boxer brief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Calvin Klein was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Uniqlo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Calvin Klein was listed before Uniqlo in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tommy John1st
  2. Calvin Klein2nd
  3. Pair of Thieves3rd
  4. Smartwool4th
  5. Mack Weldon5th
  6. Hanes6th
  7. Uniqlo7th
  8. Jockey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tommy John5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mack Weldon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pair of Thieves4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calvin Klein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hanes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartwool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boxer brief brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Calvin Klein or Uniqlo more popular in search?

This chart shows how often people search Google for Calvin Klein and Uniqlo by name. Each line represents a brand's share of searches for all eight boxer brief brands we track, month by month, from English-language searches worldwide.

Calvin Klein and Uniqlo among boxer brief brands worldwide, by month

Share of searches by month for Uniqlo, Calvin Klein. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloCalvin KleinJockeyHanesSmartwoolTommy JohnMack WeldonPair of Thieves
Oct 202580.6%16.3%0.98%0.66%0.66%0.44%0.2%0.16%
Nov 202577.6%19%0.76%0.63%0.94%0.63%0.28%0.15%
Dec 202577%19%0.93%0.77%1.4%0.51%0.28%0.19%
Jan 202680.5%16.3%0.98%0.65%0.98%0.29%0.2%0.13%
Feb 202670.6%26%1%0.7%0.86%0.38%0.21%0.17%
Mar 202671%26.1%1%0.71%0.47%0.32%0.17%0.14%
Apr 202677.7%19.1%1.1%0.77%0.42%0.42%0.19%0.15%
May 202674.3%22.4%1.3%0.74%0.4%0.49%0.18%0.15%
Jun 202673.9%22.3%1.6%0.9%0.49%0.4%0.22%0.18%
Jul 202673.8%22.3%1.6%0.9%0.49%0.49%0.18%0.18%
Aug 202674.9%18.5%1.4%0.74%0.5%3.7%0.18%0.15%
Sep 202677.5%19.1%1.4%0.77%0.52%0.42%0.19%0.13%

How has the Calvin Klein and Uniqlo comparison changed over the last 12 months?

3 findings
  • Uniqlo was ahead of Calvin Klein in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Calvin Klein’s share of searches among boxer brief brands worldwide moved from 16.3% to 19.1%, and its estimated monthly branded searches held steady at 3.4M.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among boxer brief brands worldwide moved from 80.6% to 77.5%, and its estimated monthly branded searches moved from 16.6M to 13.6M.

How did search popularity change for boxer brief brands worldwide in September 2026?

2 changes

  1. In September 2026, Uniqlo gained share of searches among boxer brief brands worldwide, from 74.9% to 77.5%.

  2. In September 2026, Calvin Klein gained share of searches among boxer brief brands worldwide, from 18.5% to 19.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Calvin Klein’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Calvin Klein

1 branded search term

  • calvin klein

Uniqlo

1 branded search term

  • uniqlo

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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