How popular isJockey in search?
In September 2026, there were an estimated 246K branded searches for Jockey worldwide which is up 22.4% over the last 12 months. Jockey holds 6.4% estimated Share of Search among boxer brief brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Calvin Klein87.7%
Jockey6.4%
Hanes3.5%
Smartwool2.4%
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Which boxer brief brands compete with Jockey?
Share of Search by month for Calvin Klein, Jockey, Hanes, Smartwool. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Jockey | Hanes | Smartwool |
|---|---|---|---|---|
| Oct 2025 | 87.7% | 5.3% | 3.5% | 3.5% |
| Nov 2025 | 89.1% | 3.6% | 2.9% | 4.4% |
| Dec 2025 | 86% | 4.2% | 3.5% | 6.3% |
| Jan 2026 | 86.2% | 5.2% | 3.5% | 5.2% |
| Feb 2026 | 90.9% | 3.7% | 2.4% | 3% |
| Mar 2026 | 92.1% | 3.7% | 2.5% | 1.7% |
| Apr 2026 | 89.1% | 5.3% | 3.6% | 2% |
| May 2026 | 90% | 5.4% | 3% | 1.6% |
| Jun 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Jul 2026 | 88% | 6.5% | 3.5% | 1.9% |
| Aug 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
| Sep 2026 | 87.7% | 6.4% | 3.5% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.7% | 3.4M | 0% | 0 points | |
| 2, held 2nd | 6.4% | 246K | 0% | 0 points | |
| 3, held 3rd | 3.5% | 135K | 0% | 0 points | |
| 4, held 4th | 2.4% | 90.5K | 0% | 0 points |
87.7%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Jockey6.4%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Hanes3.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
2.4%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Jockey and its closest rivals
How has branded search demand for Jockey changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jockey worldwide rose from 201K to 246K.
- Across the 12 months ending September 2026, Jockey’s estimated Share of Search among boxer brief brands worldwide increased from 5.3% to 6.4%.
- Across the 12 months ending September 2026, Jockey’s estimated Share of Search among boxer brief brands worldwide peaked at 6.5% in June 2026 and was lowest at 3.6% in November 2025.
How did search popularity change for boxer brief brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Jockey worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
Estimated monthly branded searches for Smartwool worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
Where does Jockey compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Underwear brands | 2nd of 5 | 6.4% | Show ranking |
| Boxer brief brands | 2nd of 4 | 6.4% | Shown above |
| Lingerie brands | 2nd of 4 | 36.4% | Show ranking |
| Men's underwear brands | 1st of 5 | 47.2% | Show ranking |
How is Jockey measured?
Brandwave collects information about searches that people make online using Jockey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- jockey underwear
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Is Jockey your brand?
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