Brandwave

How popular isBonds in search?

In August 2026, there were an estimated 5.4K branded searches for Bonds worldwide which held steady over the last 11 months. Bonds holds 0.15% estimated Share of Search among underwear brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Calvin Klein95.5%
  2. Hanes3.8%
  3. Step One0.52%
  4. Bonds0.15%
  5. Jockey0.01%
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Which underwear brands compete with Bonds?

Bonds against underwear brands worldwide, by month

Share of Search by month for Calvin Klein, Hanes, Bonds. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinHanesStep OneBondsJockey
Oct 202595.6%3.9%0.42%0.15%0.02%
Nov 202596.1%3.2%0.52%0.16%0.01%
Dec 202595.6%3.9%0.42%0.13%0.01%
Jan 202695.7%3.9%0.28%0.15%0.01%
Feb 202697%2.6%0.23%0.1%<0.01%
Mar 202697%2.6%0.29%0.1%<0.01%
Apr 202695.6%3.9%0.42%0.15%0.01%
May 202696.3%3.2%0.35%0.13%0.01%
Jun 202695.6%3.9%0.42%0.15%0.02%
Jul 202695.6%3.9%0.42%0.15%0.01%
Aug 202695.5%3.8%0.52%0.15%0.01%
Sep 2026—————

  1. 1.Calvin Klein

    95.5%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Hanes

    3.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Step One

    0.52%

    Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Bonds

    0.15%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Jockey

    0.01%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bonds and its closest rivals

How has branded search demand for Bonds changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bonds worldwide held steady at 5.4K.
  • Across the 11 months ending August 2026, Bonds’ estimated Share of Search among underwear brands worldwide held steady at 0.15%.

How did search popularity change for underwear brands worldwide in August 2026?

  1. Estimated monthly branded searches for Step One worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  2. Estimated monthly branded searches for Jockey worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

Where does Bonds compete?

Bonds is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Underwear brands4th of 50.15%Shown above
Baby clothing brands4th of 50.18%Show ranking

How is Bonds measured?

Brandwave collects information about searches that people make online using Bonds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bonds nz

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How the Brand Demand Index is measured

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