Bonds vs Country Road:Which is more popular by branded search?
In August 2026, Country Road had more branded searches than Bonds among baby clothing brands worldwide. Country Road was estimated to have 673K branded searches compared to Bonds’ 5.4K, and held a 23% Share of Search versus Bonds’ 0.18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bonds or Country Road?
Compare the baby clothing brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Country Road, Bonds. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Country Road | Seed Heritage | Bonds | Nature Baby |
|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 26.6% | 0.72% | 0.21% | — |
| Nov 2025 | 76.6% | 22.9% | 0.41% | 0.19% | — |
| Dec 2025 | 72.9% | 26.6% | 0.39% | 0.14% | — |
| Jan 2026 | 72.6% | 26.7% | 0.48% | 0.21% | — |
| Feb 2026 | 72.7% | 26.7% | 0.39% | 0.17% | — |
| Mar 2026 | 72.7% | 26.7% | 0.39% | 0.18% | — |
| Apr 2026 | 72.7% | 26.7% | 0.39% | 0.18% | — |
| May 2026 | 72.7% | 26.7% | 0.39% | 0.18% | — |
| Jun 2026 | 68.6% | 30.8% | 0.37% | 0.2% | — |
| Jul 2026 | 68.6% | 30.8% | 0.37% | 0.2% | — |
| Aug 2026 | 76.5% | 23% | 0.34% | 0.18% | — |
| Sep 2026 | — | — | — | — | — |
How has the Bonds and Country Road comparison changed over the last 12 months?
3 findings
- Country Road was ahead of Bonds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bonds’ estimated Share of Search among baby clothing brands worldwide moved from 0.21% to 0.18%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, Country Road’s estimated Share of Search among baby clothing brands worldwide moved from 26.6% to 23%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for baby clothing brands worldwide in August 2026?
1 change
In August 2026, Country Road lost estimated Share of Search among baby clothing brands worldwide, from 30.8% to 23%.
How each brand is measured
Brandwave collects information about searches that people make online using Bonds’ and Country Road’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bonds
1 branded search term
- bonds nz
Country Road
1 branded search term
- country road
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.