Country Road vs Seed Heritage:Which is searched more?
In August 2026, Country Road had more branded searches than Seed Heritage among baby clothing brands worldwide. Country Road was estimated to have 673K branded searches compared to Seed Heritage’s 175K, and held a 21.8% Share of Search versus Seed Heritage’s 5.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Country Road or Seed Heritage?
Compare the baby clothing brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Country Road, Seed Heritage. The figures are in the table below the chart.
View monthly share of search table
| Month | Country Road | Seed Heritage |
|---|---|---|
| Oct 2025 | 25% | 6.8% |
| Nov 2025 | 21.8% | 4.8% |
| Dec 2025 | 25.2% | 5.4% |
| Jan 2026 | 25.3% | 5.5% |
| Feb 2026 | 25.4% | 5.5% |
| Mar 2026 | 25.4% | 5.5% |
| Apr 2026 | 25.4% | 5.5% |
| May 2026 | 25.4% | 5.5% |
| Jun 2026 | 29% | 6.2% |
| Jul 2026 | 29.4% | 5.2% |
| Aug 2026 | 21.8% | 5.7% |
| Sep 2026 | — | — |
How has the Country Road and Seed Heritage comparison changed over the last 12 months?
3 findings
- Country Road was ahead of Seed Heritage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Country Road’s estimated Share of Search among baby clothing brands worldwide moved from 25% to 21.8%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Seed Heritage’s estimated Share of Search among baby clothing brands worldwide moved from 6.8% to 5.7%, and its estimated monthly branded searches moved from 183K to 175K.
How did search popularity change for baby clothing brands worldwide in August 2026?
1 change
In August 2026, Country Road lost estimated Share of Search among baby clothing brands worldwide, from 29.4% to 21.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Country Road’s and Seed Heritage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Country Road
1 branded search term
- country road
Seed Heritage
2 branded search terms
- seed clothing
- seed heritage
Put your own brand in this comparison
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