Brandwave

How popular isCotton On in search?

In September 2026, there were an estimated 2.2M branded searches for Cotton On worldwide which is up 22.4% over the last 12 months. Cotton On holds 3.9% estimated Share of Search among women's fashion retailers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Zara65.4%
  2. H&M29.2%
  3. Cotton On3.9%
  4. Country Road1.2%
  5. Seed Heritage0.31%
  6. Max0.03%
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Which women's fashion retailers compete with Cotton On?

Cotton On against women's fashion retailers worldwide, by month

Share of Search by month for Zara, H&M, Cotton On. The figures are in the table below the chart.

View monthly share of search table
MonthZaraH&MCotton OnCountry RoadSeed HeritageMax
Oct 202561.7%33.8%3%1.1%0.3%0.03%
Nov 202564.5%28.9%4.8%1.4%0.31%0.03%
Dec 202565.1%29.2%3.9%1.4%0.31%0.03%
Jan 202665.9%29.4%3.2%1.2%0.26%0.03%
Feb 202665.1%29.1%3.9%1.4%0.31%0.03%
Mar 202665.2%29.1%3.9%1.4%0.31%0.03%
Apr 202665.2%29.1%3.9%1.4%0.31%0.04%
May 202661.1%33.5%3.7%1.4%0.29%0.04%
Jun 202661.5%33.7%3%1.4%0.29%0.03%
Jul 202665.7%29.3%3.2%1.5%0.26%0.03%
Aug 202665.4%29.2%3.9%1.2%0.31%0.03%
Sep 202665.4%29.2%3.9%1.2%0.31%0.03%

  1. 1.Zara

    65.4%

    Held 1st. 37.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.H&M

    29.2%

    Held 2nd. 16.6M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Cotton On

    3.9%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Country Road

    1.2%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Seed Heritage

    0.31%

    Held 5th. 177K estimated branded searches, +1.3% vs prior month. Share 0 points.

  6. 6.Max

    0.03%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cotton On and its closest rivals

Every comparison with Cotton On

How has branded search demand for Cotton On changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cotton On worldwide rose from 1.8M to 2.2M.
  • Across the 12 months ending September 2026, Cotton On’s estimated Share of Search among women's fashion retailers worldwide increased from 3% to 3.9%.
  • Across the 12 months ending September 2026, Cotton On’s estimated Share of Search among women's fashion retailers worldwide peaked at 4.8% in November 2025 and was lowest at 3% in June 2026.

How did search popularity change for women's fashion retailers worldwide in September 2026?

  1. H&M’s estimated Share of Search among women's fashion retailers worldwide has lost ground for 3 months in a row, from 33.7% to 29.2% in September 2026.

  2. Estimated monthly branded searches for Cotton On worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

Where does Cotton On compete?

Cotton On is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Women's fashion retailers3rd of 63.9%Shown above
Baby clothing brands1st of 572%Show ranking

How is Cotton On measured?

Brandwave collects information about searches that people make online using Cotton On’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cotton on

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How the Brand Demand Index is measured

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