Brandwave

How popular isMax in search?

In September 2026, there were an estimated 18.1K branded searches for Max worldwide which held steady over the last 12 months. Max holds 0.03% estimated Share of Search among women's fashion retailers worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Zara65.4%
  2. H&M29.2%
  3. Cotton On3.9%
  4. Country Road1.2%
  5. Seed Heritage0.31%
  6. Max0.03%
Max website (opens in a new tab)

Follow Max and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which women's fashion retailers compete with Max?

Max against women's fashion retailers worldwide, by month

Share of Search by month for Zara, H&M, Cotton On, Max. The figures are in the table below the chart.

View monthly share of search table
MonthZaraH&MCotton OnCountry RoadSeed HeritageMax
Oct 202561.7%33.8%3%1.1%0.3%0.03%
Nov 202564.5%28.9%4.8%1.4%0.31%0.03%
Dec 202565.1%29.2%3.9%1.4%0.31%0.03%
Jan 202665.9%29.4%3.2%1.2%0.26%0.03%
Feb 202665.1%29.1%3.9%1.4%0.31%0.03%
Mar 202665.2%29.1%3.9%1.4%0.31%0.03%
Apr 202665.2%29.1%3.9%1.4%0.31%0.04%
May 202661.1%33.5%3.7%1.4%0.29%0.04%
Jun 202661.5%33.7%3%1.4%0.29%0.03%
Jul 202665.7%29.3%3.2%1.5%0.26%0.03%
Aug 202665.4%29.2%3.9%1.2%0.31%0.03%
Sep 202665.4%29.2%3.9%1.2%0.31%0.03%

  1. 1.Zara

    65.4%

    Held 1st. 37.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.H&M

    29.2%

    Held 2nd. 16.6M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Cotton On

    3.9%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Country Road

    1.2%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Seed Heritage

    0.31%

    Held 5th. 177K estimated branded searches, +1.3% vs prior month. Share 0 points.

  6. 6.Max

    0.03%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Max and its closest rivals

Every comparison with Max

How has branded search demand for Max changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Max worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Max’s estimated Share of Search among women's fashion retailers worldwide held steady at 0.03%.

How did search popularity change for women's fashion retailers worldwide in September 2026?

  1. H&M’s estimated Share of Search among women's fashion retailers worldwide has lost ground for 3 months in a row, from 33.7% to 29.2% in September 2026.

  2. Estimated monthly branded searches for Cotton On worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

Where does Max compete?

Max is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Streaming services6th of 60.02%Show ranking
Women's fashion retailers6th of 60.03%Shown above
Air nailer brands5th of 80.47%Show ranking
Coil siding nailer brands2nd of 32.6%Show ranking

How is Max measured?

Brandwave collects information about searches that people make online using Max’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • max clothing

Do you work for Max? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Max your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free