Brandwave

How popular isNordstrom?

In September 2026, people searched for Nordstrom by name about 6.1 million times worldwide, about the same as the previous year. These searches made up 6.5% of all global women's fashion retailer searches, placing Nordstrom fifth out of 13 retailers. When we asked both ChatGPT and Google AI Overviews about women's fashion retailers, Nordstrom appeared in two of the four answers and was the second most recommended of the 13.

Search and AI answers in September 2026

Nordstrom is the fifth most searched of 13 competitors and the second most recommended in AI answers.

  1. ZaraShare of searches 39.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. H&MShare of searches 17.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
  3. UniqloShare of searches 14.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. Old NavyShare of searches 9.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. NordstromShare of searches 6.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd

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Top women's fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nordstrom was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Nordstrom is the second most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Madewell1st
  2. Nordstrom2nd
  3. Old Navy3rd
  4. Zara4th
  5. Uniqlo5th
  6. Quince5th
  7. Aritzia7th
  8. H&M8th
  9. Anthropologie9th
  10. Cotton On–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Navy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Madewell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zara2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Uniqlo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nordstrom2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aritzia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anthropologie2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quince2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • H&M1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cotton On0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about women's fashion retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which women's fashion retailers compete with Nordstrom?

Nordstrom against women's fashion retailers worldwide, by month

Share of searches by month for Zara, H&M, Uniqlo, Old Navy, Nordstrom, Aritzia, Anthropologie, Cotton On. The figures are in the table below the chart.

View monthly share of searches table
MonthZaraH&MUniqloOld NavyNordstromAritziaAnthropologieCotton OnMadewellCountry RoadQuinceSeed HeritageMax
Oct 202536.5%20%16.3%10.9%6%4%2.7%1.8%0.81%0.66%0.26%0.16%0.02%
Nov 202536.4%16.3%16.3%10.9%6%6%3.3%2.7%0.98%0.8%0.27%0.16%0.02%
Dec 202538%17%13.9%11.4%7.6%4.2%3.4%2.3%0.84%0.84%0.35%0.17%0.02%
Jan 202639.4%17.6%17.6%7.9%6.5%4.3%2.9%1.9%0.71%0.71%0.34%0.14%0.02%
Feb 202640%17.9%14.6%9.8%6.6%3.6%2.9%2.4%0.72%0.89%0.35%0.18%0.02%
Mar 202639.1%17.5%14.3%11.7%6.4%3.5%2.9%2.4%0.87%0.87%0.34%0.17%0.02%
Apr 202639.9%17.8%14.6%9.8%6.6%3.6%2.9%2.4%0.88%0.88%0.34%0.18%0.02%
May 202637.6%20.6%13.7%11.2%6.2%3.4%2.8%2.3%0.83%0.83%0.39%0.17%0.02%
Jun 202640.1%22%12%9.9%5.4%3.6%3%2%0.73%0.89%0.34%0.18%0.02%
Jul 202639.8%17.8%11.9%11.9%8%3.6%2.9%2%0.72%0.88%0.34%0.14%0.02%
Aug 202639.2%17.5%14.3%11.7%6.4%3.5%2.9%2.4%0.87%0.71%0.41%0.17%0.02%
Sep 202639.7%17.7%14.5%9.7%6.5%4.4%2.9%2.4%0.88%0.72%0.42%0.18%0.02%

  1. 1.Zara

    39.7%

    Held 1st. 37.2M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.H&M

    17.7%

    Held 2nd. 16.6M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Uniqlo

    14.5%

    Held 3rd. 13.6M estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Old Navy

    9.7%

    Held 4th. 9.1M estimated branded searches, -17.7% vs prior month. Share -1.9 points.

  5. 5.Nordstrom

    6.5%

    Held 5th. 6.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Aritzia

    4.4%

    Held 6th. 4.1M estimated branded searches, +22.1% vs prior month. Share +0.8 points.

  7. 7.Anthropologie

    2.9%

    Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Cotton On

    2.4%

    Held 8th. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Madewell

    0.88%

    Held 9th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Country Road

    0.72%

    Held 10th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Quince

    0.42%

    Held 11th. 392K estimated branded searches, +1.4% vs prior month. Share 0 points.

  12. 12.Seed Heritage

    0.18%

    Held 12th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Max

    0.02%

    Held 13th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Nordstrom and its closest rivals

Every comparison with Nordstrom

12 comparisons

How has branded search demand for Nordstrom changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nordstrom worldwide held steady at 6.1M.
  • Across the 12 months ending September 2026, Nordstrom’s share of searches among women's fashion retailers worldwide increased from 6% to 6.5%.
  • Across the 12 months ending September 2026, Nordstrom’s share of searches among women's fashion retailers worldwide peaked at 8% in July 2026 and was lowest at 5.4% in June 2026.

How did search popularity change for women's fashion retailers worldwide in September 2026?

6 changes

  1. In September 2026, Aritzia gained share of searches among women's fashion retailers worldwide, from 3.5% to 4.4%.

  2. In September 2026, Zara gained share of searches among women's fashion retailers worldwide, from 39.2% to 39.7%.

  3. In September 2026, Old Navy lost share of searches among women's fashion retailers worldwide, from 11.7% to 9.7%.

  4. Estimated monthly branded searches for Quince worldwide rose 45.9% over 12 measured months, from 269K to 392K in September 2026.

  5. Estimated monthly branded searches for Cotton On worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

  6. Estimated monthly branded searches for H&M worldwide fell 18.6% over 12 measured months, from 20.4M to 16.6M in September 2026.

How are Nordstrom’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nordstrom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nordstrom

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