Country Road vs Nordstrom:Which is searched more?
In September 2026, Nordstrom had more branded searches than Country Road among women's fashion retailers worldwide. Nordstrom had about 6.1 million branded searches, while Country Road had 673,000. Nordstrom made up 6.5% of all women's fashion retailer searches we track, and Country Road accounted for 0.72%. These are worldwide searches for English-language branded terms.
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Is Country Road or Nordstrom more popular in search?
Compare the women's fashion retailers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nordstrom, Country Road. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zara | H&M | Uniqlo | Old Navy | Nordstrom | Aritzia | Anthropologie | Cotton On | Madewell | Country Road | Quince | Seed Heritage | Max |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 20% | 16.3% | 10.9% | 6% | 4% | 2.7% | 1.8% | 0.81% | 0.66% | 0.26% | 0.16% | 0.02% |
| Nov 2025 | 36.4% | 16.3% | 16.3% | 10.9% | 6% | 6% | 3.3% | 2.7% | 0.98% | 0.8% | 0.27% | 0.16% | 0.02% |
| Dec 2025 | 38% | 17% | 13.9% | 11.4% | 7.6% | 4.2% | 3.4% | 2.3% | 0.84% | 0.84% | 0.35% | 0.17% | 0.02% |
| Jan 2026 | 39.4% | 17.6% | 17.6% | 7.9% | 6.5% | 4.3% | 2.9% | 1.9% | 0.71% | 0.71% | 0.34% | 0.14% | 0.02% |
| Feb 2026 | 40% | 17.9% | 14.6% | 9.8% | 6.6% | 3.6% | 2.9% | 2.4% | 0.72% | 0.89% | 0.35% | 0.18% | 0.02% |
| Mar 2026 | 39.1% | 17.5% | 14.3% | 11.7% | 6.4% | 3.5% | 2.9% | 2.4% | 0.87% | 0.87% | 0.34% | 0.17% | 0.02% |
| Apr 2026 | 39.9% | 17.8% | 14.6% | 9.8% | 6.6% | 3.6% | 2.9% | 2.4% | 0.88% | 0.88% | 0.34% | 0.18% | 0.02% |
| May 2026 | 37.6% | 20.6% | 13.7% | 11.2% | 6.2% | 3.4% | 2.8% | 2.3% | 0.83% | 0.83% | 0.39% | 0.17% | 0.02% |
| Jun 2026 | 40.1% | 22% | 12% | 9.9% | 5.4% | 3.6% | 3% | 2% | 0.73% | 0.89% | 0.34% | 0.18% | 0.02% |
| Jul 2026 | 39.8% | 17.8% | 11.9% | 11.9% | 8% | 3.6% | 2.9% | 2% | 0.72% | 0.88% | 0.34% | 0.14% | 0.02% |
| Aug 2026 | 39.2% | 17.5% | 14.3% | 11.7% | 6.4% | 3.5% | 2.9% | 2.4% | 0.87% | 0.71% | 0.41% | 0.17% | 0.02% |
| Sep 2026 | 39.7% | 17.7% | 14.5% | 9.7% | 6.5% | 4.4% | 2.9% | 2.4% | 0.88% | 0.72% | 0.42% | 0.18% | 0.02% |
How has the Country Road and Nordstrom comparison changed over the last 12 months?
3 findings
- Nordstrom was ahead of Country Road in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Country Road’s share of searches among women's fashion retailers worldwide moved from 0.66% to 0.72%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Nordstrom’s share of searches among women's fashion retailers worldwide moved from 6% to 6.5%, and its estimated monthly branded searches held steady at 6.1M.
How did search popularity change for women's fashion retailers worldwide in September 2026?
0 changes
Neither Country Road nor Nordstrom moved beyond provider rounding among women's fashion retailers in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Country Road’s and Nordstrom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Country Road
1 branded search term
- country road
Nordstrom
1 branded search term
- nordstrom
Other head-to-heads among women's fashion retailers
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