Cotton On vs Seed Heritage:Which is more popular by branded search?
In August 2026, Cotton On had more branded searches than Seed Heritage among baby clothing brands worldwide. Cotton On was estimated to have 2.2M branded searches compared to Seed Heritage’s 175K, and held a 72.4% Share of Search versus Seed Heritage’s 5.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cotton On or Seed Heritage?
Compare the baby clothing brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cotton On, Seed Heritage. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Country Road | Seed Heritage | Bonds | Nature Baby |
|---|---|---|---|---|---|
| Oct 2025 | 68% | 25% | 6.8% | 0.2% | — |
| Nov 2025 | 73.2% | 21.8% | 4.8% | 0.18% | — |
| Dec 2025 | 69.2% | 25.2% | 5.4% | 0.14% | — |
| Jan 2026 | 68.9% | 25.3% | 5.5% | 0.2% | — |
| Feb 2026 | 69% | 25.4% | 5.5% | 0.17% | — |
| Mar 2026 | 69% | 25.4% | 5.5% | 0.17% | — |
| Apr 2026 | 69% | 25.4% | 5.5% | 0.17% | — |
| May 2026 | 69% | 25.4% | 5.5% | 0.17% | — |
| Jun 2026 | 64.6% | 29% | 6.2% | 0.19% | — |
| Jul 2026 | 65.3% | 29.4% | 5.2% | 0.19% | — |
| Aug 2026 | 72.4% | 21.8% | 5.7% | 0.17% | — |
| Sep 2026 | — | — | — | — | — |
How has the Cotton On and Seed Heritage comparison changed over the last 12 months?
3 findings
- Cotton On was ahead of Seed Heritage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cotton On’s estimated Share of Search among baby clothing brands worldwide moved from 68% to 72.4%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 11 months ending August 2026, Seed Heritage’s estimated Share of Search among baby clothing brands worldwide moved from 6.8% to 5.7%, and its estimated monthly branded searches moved from 183K to 175K.
How did search popularity change for baby clothing brands worldwide in August 2026?
1 change
In August 2026, Cotton On gained estimated Share of Search among baby clothing brands worldwide, from 65.3% to 72.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Cotton On’s and Seed Heritage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cotton On
1 branded search term
- cotton on
Seed Heritage
2 branded search terms
- seed clothing
- seed heritage
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.