Brandwave

Hanna Andersson vs Seed Heritage:Which is more popular?

In September 2026, Hanna Andersson had more branded searches than Seed Heritage among baby clothing brands worldwide. Hanna Andersson had about 201,000 branded searches, while Seed Heritage had 177,000. Hanna Andersson made up 6% of all baby clothing brand searches we track, and Seed Heritage accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about baby clothing brands, Hanna Andersson appeared in four of the five answers and Seed Heritage in none.

Among baby clothing brands worldwide in September 2026

Who do people search for more?

Hanna Andersson, about 13% more searches than Seed Heritage

Hanna Andersson 201K searchesSeed Heritage 177K searches

Who does AI mention more?

Hanna Andersson, mentioned in 4 of 5 answers, Seed Heritage in 0

Hanna Andersson in 4 of 5Seed Heritage in 0 of 5

Who does AI recommend more?

Hanna Andersson, the only one of the two named

Hanna Andersson first in 4Seed Heritage never named

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Top baby clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hanna Andersson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Seed Heritage did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carter's1st
  2. Hanna Andersson2nd
  3. Primary3rd
  4. L'ovedbaby4th
  5. Cotton On–
  6. Country Road–
  7. Seed Heritage–
  8. Bonds–
  9. Nature Baby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carter's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hanna Andersson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Primary3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'ovedbaby2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cotton On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Country Road0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed Heritage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bonds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hanna Andersson or Seed Heritage more popular in search?

This chart shows how often people search Google for Hanna Andersson and Seed Heritage by name. Each line represents a brand's share of searches for all ten baby clothing brands we track, month by month, from English-language searches worldwide.

Hanna Andersson and Seed Heritage among baby clothing brands worldwide, by month

Share of searches by month for Hanna Andersson, Seed Heritage. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnCountry RoadHanna AnderssonSeed HeritageBondsPrimaryCarter'sNature BabyL'ovedbaby
Oct 202559%21.7%11.9%5.9%0.72%0.45%0.3%0.06%0.02%
Nov 202566%19.7%8.9%4.3%0.44%0.28%0.32%0.05%0.02%
Dec 202563.3%23.1%7%5%0.51%0.8%0.31%0.04%0.02%
Jan 202663.3%23.3%7%5.1%0.63%0.39%0.24%0.08%0.02%
Feb 202664.3%23.6%5.8%5.1%0.52%0.39%0.2%0.08%0.02%
Mar 202664.4%23.7%5.8%5.1%0.43%0.39%0.19%0.07%0.02%
Apr 202665.1%23.9%4.8%5.1%0.43%0.32%0.16%0.07%0.02%
May 202664.5%23.7%5.8%5.1%0.43%0.31%0.16%0.07%0.02%
Jun 202660.4%27.2%5.4%5.8%0.49%0.43%0.18%0.08%0.02%
Jul 202661%27.5%5.5%4.8%0.49%0.36%0.19%0.1%0.02%
Aug 202667.3%20.2%6%5.3%0.54%0.34%0.17%0.06%0.02%
Sep 202667.2%20.2%6%5.3%0.54%0.4%0.25%0.07%0.02%

How has the Hanna Andersson and Seed Heritage comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Seed Heritage took it in April 2026, Hanna Andersson took it in May 2026, Seed Heritage took it in June 2026, Hanna Andersson took it in July 2026.
  • Across the 12 months ending September 2026, Hanna Andersson’s share of searches among baby clothing brands worldwide moved from 11.9% to 6%, and its estimated monthly branded searches moved from 368K to 201K.
  • Across the 12 months ending September 2026, Seed Heritage’s share of searches among baby clothing brands worldwide moved from 5.9% to 5.3%, and its estimated monthly branded searches moved from 183K to 177K.

How did search popularity change for baby clothing brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Hanna Andersson worldwide fell 45.4% over 12 measured months, from 368K to 201K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hanna Andersson’s and Seed Heritage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hanna Andersson

1 branded search term

  • hanna andersson

Seed Heritage

2 branded search terms

  • seed clothing
  • seed heritage

How the Brand Demand Index is measured

Other head-to-heads among baby clothing brands

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