Brandwave

How popular isBonds in search?

In August 2026, there were an estimated 5.4K branded searches for Bonds worldwide which held steady over the last 11 months. Bonds holds 0.15% estimated Share of Search among underwear brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Calvin Klein93.1%
  2. Hanes3.8%
  3. Step One3%
  4. Bonds0.15%
  5. Jockey0.01%
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Where does Bonds compete?

Bonds is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Underwear brands4th of 50.15%Shown below
Baby clothing brands4th of 50.17%Show ranking

Which underwear brands compete with Bonds?

Bonds against underwear brands worldwide, by month

Share of Search by month for Calvin Klein, Hanes, Step One, Bonds. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinHanesStep OneBondsJockey
Oct 202593.6%3.8%2.5%0.15%0.02%
Nov 202593.2%3.1%3.6%0.15%0.01%
Dec 202593.6%3.8%2.5%0.12%0.01%
Jan 202693.7%3.8%2.3%0.15%0.01%
Feb 202695.4%2.6%2%0.1%<0.01%
Mar 202695.6%2.6%1.7%0.1%<0.01%
Apr 202693.6%3.8%2.5%0.15%0.01%
May 202694.7%3.1%2.1%0.13%0.01%
Jun 202693.6%3.8%2.5%0.15%0.02%
Jul 202693.6%3.8%2.5%0.15%0.01%
Aug 202693.1%3.8%3%0.15%0.01%
Sep 2026—————

  1. 1.Calvin Klein

    93.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Hanes

    3.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Step One

    3%

    Held 3rd. 109K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  4. 4.Bonds

    0.15%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Jockey

    0.01%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bonds and its closest rivals

Every comparison with Bonds

How has branded search demand for Bonds changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bonds worldwide held steady at 5.4K.
  • Across the 11 months ending August 2026, Bonds’ estimated Share of Search among underwear brands worldwide held steady at 0.15%.

How did search popularity change for underwear brands worldwide in August 2026?

  1. In August 2026, Step One gained estimated Share of Search among underwear brands worldwide, from 2.5% to 3%.

  2. In August 2026, Calvin Klein lost estimated Share of Search among underwear brands worldwide, from 93.6% to 93.1%.

  3. Estimated monthly branded searches for Jockey worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

How is Bonds measured?

Brandwave collects information about searches that people make online using Bonds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bonds nz

Do you work for Bonds? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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