Brandwave

How popular isBuck Mason?

In September 2026, people searched for Buck Mason by name about 383,000 times worldwide, a 23.1% increase from the previous year. These searches made up 2.8% of all global t-shirt brand searches, placing Buck Mason eighth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about t-shirt brands, Buck Mason appeared in four of the five answers and was the second most recommended of the 14.

Search and AI answers in September 2026

Buck Mason is the eighth most searched of 14 competitors and the second most recommended in AI answers.

  1. True ClassicShare of searches 30.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Comfort ColorsShare of searches 16.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. UniqloShare of searches 14.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Fresh Clean ThreadsShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Buck MasonShare of searches 2.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+9 more

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Top t-shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buck Mason was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Buck Mason is the second most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Buck Mason2nd
  3. Hanes3rd
  4. Gildan4th
  5. Lady White Co.5th
  6. Sunspel6th
  7. James Perse6th
  8. Everlane8th
  9. True Classic–
  10. Comfort Colors–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uniqlo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buck Mason4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gildan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lady White Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunspel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • James Perse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • True Classic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Comfort Colors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about t-shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which t-shirt brands compete with Buck Mason?

Buck Mason against t-shirt brands worldwide, by month

Share of searches by month for True Classic, Comfort Colors, Uniqlo, Fresh Clean Threads, Cuts Clothing, Hanes, Gildan, Buck Mason, Lady White Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthTrue ClassicComfort ColorsUniqloFresh Clean ThreadsCuts ClothingHanesGildanBuck MasonLady White Co.AsketSunspelJames PerseEverlaneMack Weldon
Oct 202535.1%18.5%12.6%8.6%5.8%5.8%4.6%2.1%2.5%0.92%0.92%1.7%0.5%0.4%
Nov 202547.1%13.2%9.3%7.7%7%4.7%2.8%1.5%2.3%0.68%0.83%1%0.29%1.5%
Dec 202536.5%14.6%15.4%8.6%6.8%5.4%3.8%2.5%3.1%0.75%1.1%0.91%0.33%0.39%
Jan 202630.4%18.8%15.7%8.4%6.1%5.6%4.7%2.6%3.1%1.1%1.4%1.1%0.49%0.49%
Feb 202635.6%14.8%15.1%8.4%6.1%5.4%4.5%3%3%0.9%1.3%1.1%0.47%0.25%
Mar 202637.5%12.5%12.3%9.9%6.5%6.9%3.7%3.7%2.5%1.1%1.3%1.3%0.48%0.27%
Apr 202637.4%14.7%12.3%9.8%6.5%4.6%3.7%3%2.5%1.6%2%1.1%0.48%0.27%
May 202635.3%13.1%16.2%9.1%7.1%4.7%4%2.7%2.2%1.5%2.2%1.2%0.43%0.28%
Jun 202637%13.4%15.9%8.9%6.1%5.8%3.2%2.6%1.8%1.4%1.8%1.4%0.35%0.23%
Jul 202633.8%14.9%14.7%9.6%6.8%5.2%3.6%2.9%2.4%1.6%2%2%0.31%0.26%
Aug 202630.4%16.9%14.1%9.2%7%7.8%4.2%3.4%2.3%1.3%1.9%1%0.3%0.25%
Sep 202630.3%16.9%14.1%11.3%7.8%5%4.2%2.8%2.8%1.5%1.5%1.3%0.3%0.25%

  1. 1.True Classic

    30.3%

    Held 1st. 160K estimated branded searches, -18.4% vs prior month. Share -0.1 points.

  2. 2.Comfort Colors

    16.9%

    Held 2nd. 88.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Uniqlo

    14.1%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Fresh Clean Threads

    11.3%

    Held 4th. 59.4K estimated branded searches, 0% vs prior month. Share +2.1 points.

  5. 5.Cuts Clothing

    7.8%

    Moved from 6th to 5th. 41.2K estimated branded searches, -8.8% vs prior month. Share +0.8 points.

  6. 6.Hanes

    5%

    Moved from 5th to 6th. 26.2K estimated branded searches, -48% vs prior month. Share -2.9 points.

  7. 7.Gildan

    4.2%

    Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

  8. 8.Buck Mason

    2.8%

    Held 8th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.6 points.

  9. 9.Lady White Co.

    2.8%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  10. 10.Asket

    1.5%

    Moved from 11th to 10th. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.Sunspel

    1.5%

    Moved from 10th to 11th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  12. 12.James Perse

    1.3%

    Held 12th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  13. 13.Everlane

    0.3%

    Held 13th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  14. 14.Mack Weldon

    0.25%

    Held 14th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Buck Mason, Uniqlo and 6 other brands sell other things too, so only their searches that name this product count here, like “buck mason tee”.

Compare popularity between Buck Mason and its closest rivals

Every comparison with Buck Mason

13 comparisons

How has branded search demand for Buck Mason changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Buck Mason worldwide rose from 311K to 383K.
  • Across the 12 months ending September 2026, Buck Mason’s share of searches among t-shirt brands worldwide increased from 2.1% to 2.8%.
  • Across the 12 months ending September 2026, Buck Mason’s share of searches among t-shirt brands worldwide peaked at 3.7% in March 2026 and was lowest at 1.5% in November 2025.
  • Across the 12 months ending September 2026, Buck Mason rose from 9th to 8th among t-shirt brands worldwide.

How did search popularity change for t-shirt brands worldwide in September 2026?

6 changes

  1. In September 2026, Cuts Clothing overtook Hanes to rank 5th among t-shirt brands worldwide, with 7.8% of the searches.

  2. In September 2026, Fresh Clean Threads gained share of searches among t-shirt brands worldwide, from 9.2% to 11.3%.

  3. In September 2026, Lady White Co. gained share of searches among t-shirt brands worldwide, from 2.3% to 2.8%.

  4. In September 2026, Hanes lost share of searches among t-shirt brands worldwide, from 7.8% to 5%.

  5. In September 2026, Buck Mason lost share of searches among t-shirt brands worldwide, from 3.4% to 2.8%.

  6. Gildan’s share of searches among t-shirt brands worldwide has gained ground for 3 months in a row, from 3.2% to 4.2% in September 2026.

How are Buck Mason’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Buck Mason’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • buck mason
  • buck mason t shirt
  • buck mason tee

Do you work for Buck Mason? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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