Brandwave

Buck Mason vs Gildan:Which is more popular?

In September 2026, Gildan had more branded searches than Buck Mason among t-shirt brands worldwide. Gildan had about 22,200 branded searches, while Buck Mason had 14,800. Gildan made up 4.2% of all t-shirt brand searches we track, and Buck Mason accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about t-shirt brands, Buck Mason appeared in four of the five answers and Gildan in three. Buck Mason was mentioned before Gildan in three out of four answers that named either.

Among t-shirt brands worldwide in September 2026

Who do people search for more?

Gildan, about 50% more searches than Buck Mason

Gildan 22.2K searchesBuck Mason 14.8K searches

Who does AI mention more?

Buck Mason, mentioned in 4 of 5 answers, Gildan in 3

Buck Mason in 4 of 5Gildan in 3 of 5

Who does AI recommend more?

Buck Mason, named ahead of Gildan in 3 of 4 answers

Buck Mason first in 3Gildan first in 1

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Top t-shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buck Mason was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gildan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Buck Mason was listed before Gildan in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Buck Mason2nd
  3. Hanes3rd
  4. Gildan4th
  5. Lady White Co.5th
  6. Sunspel6th
  7. James Perse6th
  8. Everlane8th
  9. True Classic–
  10. Comfort Colors–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uniqlo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buck Mason4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gildan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lady White Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunspel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • James Perse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • True Classic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Comfort Colors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about t-shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Buck Mason or Gildan more popular in search?

This chart shows how often people search Google for Buck Mason and Gildan by name. Each line represents a brand's share of searches for all 14 t-shirt brands we track, month by month, from English-language searches worldwide.

Buck Mason and Gildan among t-shirt brands worldwide, by month

Share of searches by month for Gildan, Buck Mason. The figures are in the table below the chart.

View monthly share of searches table
MonthTrue ClassicComfort ColorsUniqloFresh Clean ThreadsCuts ClothingHanesGildanBuck MasonLady White Co.AsketSunspelJames PerseEverlaneMack Weldon
Oct 202535.1%18.5%12.6%8.6%5.8%5.8%4.6%2.1%2.5%0.92%0.92%1.7%0.5%0.4%
Nov 202547.1%13.2%9.3%7.7%7%4.7%2.8%1.5%2.3%0.68%0.83%1%0.29%1.5%
Dec 202536.5%14.6%15.4%8.6%6.8%5.4%3.8%2.5%3.1%0.75%1.1%0.91%0.33%0.39%
Jan 202630.4%18.8%15.7%8.4%6.1%5.6%4.7%2.6%3.1%1.1%1.4%1.1%0.49%0.49%
Feb 202635.6%14.8%15.1%8.4%6.1%5.4%4.5%3%3%0.9%1.3%1.1%0.47%0.25%
Mar 202637.5%12.5%12.3%9.9%6.5%6.9%3.7%3.7%2.5%1.1%1.3%1.3%0.48%0.27%
Apr 202637.4%14.7%12.3%9.8%6.5%4.6%3.7%3%2.5%1.6%2%1.1%0.48%0.27%
May 202635.3%13.1%16.2%9.1%7.1%4.7%4%2.7%2.2%1.5%2.2%1.2%0.43%0.28%
Jun 202637%13.4%15.9%8.9%6.1%5.8%3.2%2.6%1.8%1.4%1.8%1.4%0.35%0.23%
Jul 202633.8%14.9%14.7%9.6%6.8%5.2%3.6%2.9%2.4%1.6%2%2%0.31%0.26%
Aug 202630.4%16.9%14.1%9.2%7%7.8%4.2%3.4%2.3%1.3%1.9%1%0.3%0.25%
Sep 202630.3%16.9%14.1%11.3%7.8%5%4.2%2.8%2.8%1.5%1.5%1.3%0.3%0.25%

Buck Mason sells other things too, so only its searches that name this product count here, like “buck mason tee”.

How has the Buck Mason and Gildan comparison changed over the last 12 months?

3 findings
  • Gildan was ahead of Buck Mason in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Buck Mason’s share of searches among t-shirt brands worldwide moved from 2.1% to 2.8%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
  • Across the 12 months ending September 2026, Gildan’s share of searches among t-shirt brands worldwide moved from 4.6% to 4.2%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for t-shirt brands worldwide in September 2026?

2 changes

  1. In September 2026, Buck Mason lost share of searches among t-shirt brands worldwide, from 3.4% to 2.8%.

  2. Gildan’s share of searches among t-shirt brands worldwide has gained ground for 3 months in a row, from 3.2% to 4.2% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Buck Mason’s and Gildan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buck Mason

2 branded search terms

  • buck mason t shirt
  • buck mason tee

Gildan

1 branded search term

  • gildan shirts

How the Brand Demand Index is measured

Other head-to-heads among t-shirt brands

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