Brandwave

How popular isUniqlo?

In September 2026, people searched for Uniqlo by name about 13.8 million times worldwide, a 17.9% decrease from the previous year. These searches made up 14.1% of all global t-shirt brand searches, placing Uniqlo third out of 14 brands. When we asked both ChatGPT and Google AI Overviews about t-shirt brands, Uniqlo appeared in all answers and was the most recommended of the 14.

Search and AI answers in September 2026

Uniqlo is the third most searched of 14 competitors and the most recommended in AI answers.

  1. True ClassicShare of searches 30.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Comfort ColorsShare of searches 16.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. UniqloShare of searches 14.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Fresh Clean ThreadsShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Cuts ClothingShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+9 more

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Top t-shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Uniqlo appeared in all five answers. Uniqlo is the most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Buck Mason2nd
  3. Hanes3rd
  4. Gildan4th
  5. Lady White Co.5th
  6. Sunspel6th
  7. James Perse6th
  8. Everlane8th
  9. True Classic–
  10. Comfort Colors–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uniqlo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buck Mason4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gildan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lady White Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunspel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • James Perse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • True Classic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Comfort Colors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about t-shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which t-shirt brands compete with Uniqlo?

Uniqlo against t-shirt brands worldwide, by month

Share of searches by month for True Classic, Comfort Colors, Uniqlo, Fresh Clean Threads, Cuts Clothing, Hanes, Gildan, Buck Mason, Lady White Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthTrue ClassicComfort ColorsUniqloFresh Clean ThreadsCuts ClothingHanesGildanBuck MasonLady White Co.AsketSunspelJames PerseEverlaneMack Weldon
Oct 202535.1%18.5%12.6%8.6%5.8%5.8%4.6%2.1%2.5%0.92%0.92%1.7%0.5%0.4%
Nov 202547.1%13.2%9.3%7.7%7%4.7%2.8%1.5%2.3%0.68%0.83%1%0.29%1.5%
Dec 202536.5%14.6%15.4%8.6%6.8%5.4%3.8%2.5%3.1%0.75%1.1%0.91%0.33%0.39%
Jan 202630.4%18.8%15.7%8.4%6.1%5.6%4.7%2.6%3.1%1.1%1.4%1.1%0.49%0.49%
Feb 202635.6%14.8%15.1%8.4%6.1%5.4%4.5%3%3%0.9%1.3%1.1%0.47%0.25%
Mar 202637.5%12.5%12.3%9.9%6.5%6.9%3.7%3.7%2.5%1.1%1.3%1.3%0.48%0.27%
Apr 202637.4%14.7%12.3%9.8%6.5%4.6%3.7%3%2.5%1.6%2%1.1%0.48%0.27%
May 202635.3%13.1%16.2%9.1%7.1%4.7%4%2.7%2.2%1.5%2.2%1.2%0.43%0.28%
Jun 202637%13.4%15.9%8.9%6.1%5.8%3.2%2.6%1.8%1.4%1.8%1.4%0.35%0.23%
Jul 202633.8%14.9%14.7%9.6%6.8%5.2%3.6%2.9%2.4%1.6%2%2%0.31%0.26%
Aug 202630.4%16.9%14.1%9.2%7%7.8%4.2%3.4%2.3%1.3%1.9%1%0.3%0.25%
Sep 202630.3%16.9%14.1%11.3%7.8%5%4.2%2.8%2.8%1.5%1.5%1.3%0.3%0.25%

  1. 1.True Classic

    30.3%

    Held 1st. 160K estimated branded searches, -18.4% vs prior month. Share -0.1 points.

  2. 2.Comfort Colors

    16.9%

    Held 2nd. 88.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Uniqlo

    14.1%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Fresh Clean Threads

    11.3%

    Held 4th. 59.4K estimated branded searches, 0% vs prior month. Share +2.1 points.

  5. 5.Cuts Clothing

    7.8%

    Moved from 6th to 5th. 41.2K estimated branded searches, -8.8% vs prior month. Share +0.8 points.

  6. 6.Hanes

    5%

    Moved from 5th to 6th. 26.2K estimated branded searches, -48% vs prior month. Share -2.9 points.

  7. 7.Gildan

    4.2%

    Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

  8. 8.Buck Mason

    2.8%

    Held 8th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.6 points.

  9. 9.Lady White Co.

    2.8%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  10. 10.Asket

    1.5%

    Moved from 11th to 10th. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.Sunspel

    1.5%

    Moved from 10th to 11th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  12. 12.James Perse

    1.3%

    Held 12th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  13. 13.Everlane

    0.3%

    Held 13th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  14. 14.Mack Weldon

    0.25%

    Held 14th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Uniqlo, Hanes and 6 other brands sell other things too, so only their searches that name this product count here, like “uniqlo t shirt”.

Compare popularity between Uniqlo and its closest rivals

Every comparison with Uniqlo

61 comparisons

How has branded search demand for Uniqlo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Uniqlo worldwide fell from 16.9M to 13.8M.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among t-shirt brands worldwide increased from 12.6% to 14.1%.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among t-shirt brands worldwide peaked at 16.2% in May 2026 and was lowest at 9.3% in November 2025.

How did search popularity change for t-shirt brands worldwide in September 2026?

6 changes

  1. In September 2026, Cuts Clothing overtook Hanes to rank 5th among t-shirt brands worldwide, with 7.8% of the searches.

  2. In September 2026, Fresh Clean Threads gained share of searches among t-shirt brands worldwide, from 9.2% to 11.3%.

  3. In September 2026, Lady White Co. gained share of searches among t-shirt brands worldwide, from 2.3% to 2.8%.

  4. In September 2026, Hanes lost share of searches among t-shirt brands worldwide, from 7.8% to 5%.

  5. In September 2026, Buck Mason lost share of searches among t-shirt brands worldwide, from 3.4% to 2.8%.

  6. Gildan’s share of searches among t-shirt brands worldwide has gained ground for 3 months in a row, from 3.2% to 4.2% in September 2026.

How are Uniqlo’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Uniqlo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • uniqlo
  • uniqlo boxer brief
  • uniqlo boxer briefs
  • uniqlo boxers
  • uniqlo cargo pant
  • uniqlo down jacket
  • uniqlo hoody
  • uniqlo oxford shirt
  • uniqlo polo
  • uniqlo puffer
  • uniqlo puffer jacket
  • uniqlo shirts
  • uniqlo t shirt
  • uniqlo underwear

Do you work for Uniqlo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Uniqlo compete?

Uniqlo is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers3rd of 1314.5%Show ranking
Underwear brands11th of 120.3%Show ranking
Cargo pants brands6th of 80.66%Show ranking
Puffer jacket brands4th of 92.9%Show ranking
Men's underwear brands8th of 81.8%Show ranking
T-shirt brands3rd of 1414.1%Shown above
Polo shirt brands9th of 122.5%Show ranking
Boxer brief brands7th of 84.2%Show ranking
Hoodies8th of 80.02%Show ranking
Creator with pink hair and a pink jacket

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