Brooks Brothers vs Uniqlo:Which is more popular?
In September 2026, Brooks Brothers had more branded searches than Uniqlo among men’s shirt brands worldwide. Brooks Brothers had about 49,500 branded searches, while Uniqlo had 38,500. Brooks Brothers made up 2.9% of all men’s shirt brand searches we track, and Uniqlo accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about men’s shirt brands, Uniqlo appeared in four of the five answers and Brooks Brothers in one. Uniqlo was mentioned before Brooks Brothers in two out of three answers.
Who do people search for more?
Brooks Brothers, about 29% more searches than Uniqlo
Who does AI mention more?
Uniqlo, mentioned in 4 of 5 answers, Brooks Brothers in 1
Who does AI recommend more?
Uniqlo, named ahead of Brooks Brothers in 2 of 3 answers
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Top men’s shirt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Uniqlo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brooks Brothers was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Uniqlo was listed before Brooks Brothers in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Charles Tyrwhitt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ralph Lauren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mizzen+Main1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Van Heusen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UNTUCKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Proper Cloth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
T.M.Lewin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about men’s shirt brands
5 answers
Asked ChatGPT
“Which men's shirt brand should I buy?”
Asked ChatGPT
“What are the best men's shirt brands?”
Asked ChatGPT
“What's the best men's shirt brand for work shirts?”
Searched Google, AI Overview
“mens shirts”
Searched Google, AI Overview
“men's dress shirts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Brooks Brothers or Uniqlo more popular in search?
This chart shows how often people search Google for Brooks Brothers and Uniqlo by name. Each line represents a brand's share of searches for all 12 men’s shirt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Brooks Brothers, Uniqlo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Tyrwhitt | Van Heusen | Ralph Lauren | UNTUCKit | Proper Cloth | T.M.Lewin | Brooks Brothers | Mizzen+Main | Uniqlo | Eton | Twillory | Ministry of Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 19.3% | 13.2% | 5.8% | 3.9% | 3.2% | 2.6% | 2.6% | 1.9% | 2.1% | 1.4% | 0.78% |
| Nov 2025 | 43.4% | 19.4% | 10.8% | 7.1% | 3.9% | 3.9% | 2.1% | 3.1% | 1.6% | 2.1% | 1.7% | 0.64% |
| Dec 2025 | 39.4% | 21.6% | 10.3% | 9.7% | 3.5% | 3.5% | 2.9% | 3.5% | 1.8% | 1.9% | 1.3% | 0.58% |
| Jan 2026 | 38.4% | 25.7% | 11.7% | 5.2% | 4.2% | 4.2% | 2.3% | 2.5% | 1.9% | 1.9% | 1.3% | 0.69% |
| Feb 2026 | 43.2% | 19.3% | 11.2% | 4.8% | 4.8% | 3.9% | 2.6% | 2.9% | 2.4% | 2.6% | 1.7% | 0.64% |
| Mar 2026 | 37.3% | 16.7% | 24.1% | 4.1% | 4.1% | 2.7% | 2.2% | 2.5% | 1.8% | 2.2% | 1.5% | 0.67% |
| Apr 2026 | 38.3% | 14% | 21.7% | 5.1% | 5.1% | 3.4% | 2.3% | 3.1% | 2.4% | 2.3% | 1.5% | 0.56% |
| May 2026 | 46.3% | 13.8% | 12.1% | 6.2% | 5.1% | 3.4% | 2.8% | 3.1% | 2.3% | 2.8% | 1.5% | 0.68% |
| Jun 2026 | 46.6% | 17% | 10.4% | 6.2% | 4.2% | 3.4% | 2.8% | 2.9% | 2.1% | 2.3% | 1.5% | 0.46% |
| Jul 2026 | 42.1% | 28.2% | 9.4% | 3.8% | 3.1% | 3.1% | 2.5% | 2.3% | 1.9% | 1.7% | 1.4% | 0.41% |
| Aug 2026 | 47.4% | 17.3% | 10.6% | 4.3% | 4.3% | 4.3% | 2.8% | 2.6% | 2.2% | 1.9% | 1.9% | 0.47% |
| Sep 2026 | 47.8% | 17.5% | 10.2% | 5.3% | 4.3% | 3.5% | 2.9% | 2.6% | 2.2% | 1.6% | 1.6% | 0.47% |
How has the Brooks Brothers and Uniqlo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Uniqlo took it in April 2026, Brooks Brothers took it in May 2026.
- Across the 12 months ending September 2026, Brooks Brothers’ share of searches among men’s shirt brands worldwide moved from 2.6% to 2.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among men’s shirt brands worldwide moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 30K to 38.5K.
How did search popularity change for men’s shirt brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Uniqlo worldwide rose 28.3% over 12 measured months, from 30K to 38.5K in September 2026.
Estimated monthly branded searches for Brooks Brothers worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brooks Brothers’ and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooks Brothers
1 branded search term
- brooks brothers shirts
Uniqlo
2 branded search terms
- uniqlo oxford shirt
- uniqlo shirts
Other head-to-heads among men’s shirt brands
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