Brandwave

How popular isVan Heusen in search?

In September 2026, people searched for Van Heusen by name about 301,000 times worldwide, about the same as the previous year. These searches made up 17.5% of all global men’s shirt brand searches, placing Van Heusen second out of 12 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Charles Tyrwhitt47.8%
  2. Van Heusen17.5%
  3. Ralph Lauren10.2%
  4. UNTUCKit5.3%
  5. Proper Cloth4.3%
  6. T.M.Lewin3.5%
  7. Brooks Brothers2.9%
  8. Mizzen+Main2.6%
  9. Uniqlo2.2%
  10. Eton1.6%
  11. +2 more
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Which men’s shirt brands compete with Van Heusen?

Van Heusen against men’s shirt brands worldwide, by month

Share of searches by month for Charles Tyrwhitt, Van Heusen, Ralph Lauren, UNTUCKit, Proper Cloth, T.M.Lewin, Brooks Brothers, Mizzen+Main, Uniqlo. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles TyrwhittVan HeusenRalph LaurenUNTUCKitProper ClothT.M.LewinBrooks BrothersMizzen+MainUniqloEtonTwilloryMinistry of Supply
Oct 202543.2%19.3%13.2%5.8%3.9%3.2%2.6%2.6%1.9%2.1%1.4%0.78%
Nov 202543.4%19.4%10.8%7.1%3.9%3.9%2.1%3.1%1.6%2.1%1.7%0.64%
Dec 202539.4%21.6%10.3%9.7%3.5%3.5%2.9%3.5%1.8%1.9%1.3%0.58%
Jan 202638.4%25.7%11.7%5.2%4.2%4.2%2.3%2.5%1.9%1.9%1.3%0.69%
Feb 202643.2%19.3%11.2%4.8%4.8%3.9%2.6%2.9%2.4%2.6%1.7%0.64%
Mar 202637.3%16.7%24.1%4.1%4.1%2.7%2.2%2.5%1.8%2.2%1.5%0.67%
Apr 202638.3%14%21.7%5.1%5.1%3.4%2.3%3.1%2.4%2.3%1.5%0.56%
May 202646.3%13.8%12.1%6.2%5.1%3.4%2.8%3.1%2.3%2.8%1.5%0.68%
Jun 202646.6%17%10.4%6.2%4.2%3.4%2.8%2.9%2.1%2.3%1.5%0.46%
Jul 202642.1%28.2%9.4%3.8%3.1%3.1%2.5%2.3%1.9%1.7%1.4%0.41%
Aug 202647.4%17.3%10.6%4.3%4.3%4.3%2.8%2.6%2.2%1.9%1.9%0.47%
Sep 202647.8%17.5%10.2%5.3%4.3%3.5%2.9%2.6%2.2%1.6%1.6%0.47%

  1. 1.Charles Tyrwhitt

    47.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Van Heusen

    17.5%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Ralph Lauren

    10.2%

    Held 3rd. 176K estimated branded searches, -4.9% vs prior month. Share -0.4 points.

  4. 4.UNTUCKit

    5.3%

    Moved from 6th to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1 points.

  5. 5.Proper Cloth

    4.3%

    Moved from 4th to 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.T.M.Lewin

    3.5%

    Moved from 5th to 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  7. 7.Brooks Brothers

    2.9%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Mizzen+Main

    2.6%

    Held 8th. 45.2K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Uniqlo

    2.2%

    Held 9th. 38.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Eton

    1.6%

    Held 10th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  11. 11.Twillory

    1.6%

    Held 11th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  12. 12.Ministry of Supply

    0.47%

    Held 12th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Van Heusen and its closest rivals

Every comparison with Van Heusen

11 comparisons

How has branded search demand for Van Heusen changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Van Heusen worldwide held steady at 301K.
  • Across the 12 months ending September 2026, Van Heusen’s share of searches among men’s shirt brands worldwide decreased from 19.3% to 17.5%.
  • Across the 12 months ending September 2026, Van Heusen’s share of searches among men’s shirt brands worldwide peaked at 28.2% in July 2026 and was lowest at 13.8% in May 2026.

How did search popularity change for men’s shirt brands worldwide in September 2026?

6 changes

  1. In September 2026, UNTUCKit overtook Proper Cloth and T.M.Lewin to rank 4th among men’s shirt brands worldwide, with 5.3% of the searches.

  2. In September 2026, T.M.Lewin lost share of searches among men’s shirt brands worldwide, from 4.3% to 3.5%.

  3. Estimated monthly branded searches for Uniqlo worldwide rose 28.3% over 12 measured months, from 30K to 38.5K in September 2026.

  4. Estimated monthly branded searches for Proper Cloth worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Charles Tyrwhitt worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

  6. Estimated monthly branded searches for Brooks Brothers worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

How are Van Heusen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Van Heusen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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