Brandwave

How popular isUniqlo?

In September 2026, people searched for Uniqlo by name about 13.7 million times worldwide, a 17.9% decrease from the previous year. These searches made up 2.2% of all global men’s shirt brand searches, placing Uniqlo ninth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about men’s shirt brands, Uniqlo appeared in four of the five answers and was the most recommended of the 12.

Search and AI answers in September 2026

Uniqlo is the ninth most searched of 12 competitors and the most recommended in AI answers.

  1. Charles TyrwhittShare of searches 47.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Van HeusenShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Ralph LaurenShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. UNTUCKitShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. UniqloShare of searches 2.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+7 more

Uniqlo website (opens in a new tab)

Follow Uniqlo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top men’s shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Uniqlo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Uniqlo is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Charles Tyrwhitt2nd
  3. Ralph Lauren3rd
  4. Brooks Brothers4th
  5. Mizzen+Main5th
  6. Eton6th
  7. Van Heusen–
  8. UNTUCKit–
  9. Proper Cloth–
  10. T.M.Lewin–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Tyrwhitt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ralph Lauren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizzen+Main1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Van Heusen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UNTUCKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proper Cloth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T.M.Lewin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about men’s shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which men’s shirt brands compete with Uniqlo?

Uniqlo against men’s shirt brands worldwide, by month

Share of searches by month for Charles Tyrwhitt, Van Heusen, Ralph Lauren, UNTUCKit, Proper Cloth, T.M.Lewin, Brooks Brothers, Mizzen+Main, Uniqlo. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles TyrwhittVan HeusenRalph LaurenUNTUCKitProper ClothT.M.LewinBrooks BrothersMizzen+MainUniqloEtonTwilloryMinistry of Supply
Oct 202543.2%19.3%13.2%5.8%3.9%3.2%2.6%2.6%1.9%2.1%1.4%0.78%
Nov 202543.4%19.4%10.8%7.1%3.9%3.9%2.1%3.1%1.6%2.1%1.7%0.64%
Dec 202539.4%21.6%10.3%9.7%3.5%3.5%2.9%3.5%1.8%1.9%1.3%0.58%
Jan 202638.4%25.7%11.7%5.2%4.2%4.2%2.3%2.5%1.9%1.9%1.3%0.69%
Feb 202643.2%19.3%11.2%4.8%4.8%3.9%2.6%2.9%2.4%2.6%1.7%0.64%
Mar 202637.3%16.7%24.1%4.1%4.1%2.7%2.2%2.5%1.8%2.2%1.5%0.67%
Apr 202638.3%14%21.7%5.1%5.1%3.4%2.3%3.1%2.4%2.3%1.5%0.56%
May 202646.3%13.8%12.1%6.2%5.1%3.4%2.8%3.1%2.3%2.8%1.5%0.68%
Jun 202646.6%17%10.4%6.2%4.2%3.4%2.8%2.9%2.1%2.3%1.5%0.46%
Jul 202642.1%28.2%9.4%3.8%3.1%3.1%2.5%2.3%1.9%1.7%1.4%0.41%
Aug 202647.4%17.3%10.6%4.3%4.3%4.3%2.8%2.6%2.2%1.9%1.9%0.47%
Sep 202647.8%17.5%10.2%5.3%4.3%3.5%2.9%2.6%2.2%1.6%1.6%0.47%

  1. 1.Charles Tyrwhitt

    47.8%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Van Heusen

    17.5%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Ralph Lauren

    10.2%

    Held 3rd. 176K estimated branded searches, -4.9% vs prior month. Share -0.4 points.

  4. 4.UNTUCKit

    5.3%

    Moved from 6th to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1 points.

  5. 5.Proper Cloth

    4.3%

    Moved from 4th to 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.T.M.Lewin

    3.5%

    Moved from 5th to 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  7. 7.Brooks Brothers

    2.9%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Mizzen+Main

    2.6%

    Held 8th. 45.2K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Uniqlo

    2.2%

    Held 9th. 38.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Eton

    1.6%

    Held 10th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  11. 11.Twillory

    1.6%

    Held 11th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  12. 12.Ministry of Supply

    0.47%

    Held 12th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Uniqlo and its closest rivals

Every comparison with Uniqlo

54 comparisons

How has branded search demand for Uniqlo changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Uniqlo worldwide fell from 16.6M to 13.7M.
  • Across the 12 months ending September 2026, Uniqlo rose from 10th to 9th among men’s shirt brands worldwide.

How did search popularity change for men’s shirt brands worldwide in September 2026?

6 changes

  1. In September 2026, UNTUCKit overtook Proper Cloth and T.M.Lewin to rank 4th among men’s shirt brands worldwide, with 5.3% of the searches.

  2. In September 2026, T.M.Lewin lost share of searches among men’s shirt brands worldwide, from 4.3% to 3.5%.

  3. Estimated monthly branded searches for Uniqlo worldwide rose 28.3% over 12 measured months, from 30K to 38.5K in September 2026.

  4. Estimated monthly branded searches for Proper Cloth worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Charles Tyrwhitt worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

  6. Estimated monthly branded searches for Brooks Brothers worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

How are Uniqlo’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Uniqlo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • uniqlo
  • uniqlo boxers
  • uniqlo oxford shirt
  • uniqlo shirts
  • uniqlo underwear

Do you work for Uniqlo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Uniqlo compete?

Uniqlo is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers3rd of 1314.5%Show ranking
Puffer jacket brands1st of 952.9%Show ranking
Underwear brands1st of 1265.1%Show ranking
Hoodies1st of 865.9%Show ranking
Boxer brief brands1st of 877.5%Show ranking
Cargo pants brands1st of 879.2%Show ranking
Men’s shirt brands9th of 122.2%Shown above
Men's underwear brands7th of 82.3%Show ranking
Creator with pink hair and a pink jacket

Is Uniqlo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free