How popular isUniqlo in search?
In August 2026, there were an estimated 13.6M branded searches for Uniqlo worldwide which is down 18.1% over the last 11 months. Uniqlo holds 69.2% estimated Share of Search among puffer jacket brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Uniqlo69.2%
Patagonia13.9%
The North Face9.3%
Kathmandu4.2%
Moncler3.4%
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Which puffer jacket brands compete with Uniqlo?
Share of Search by month for Uniqlo, Patagonia, The North Face, Kathmandu, Moncler. The figures are in the table below the chart.
View monthly share of search table
| Month | Uniqlo | Patagonia | The North Face | Kathmandu | Moncler |
|---|---|---|---|---|---|
| Oct 2025 | 62.5% | 15.4% | 12.6% | 2.5% | 6.9% |
| Nov 2025 | 61% | 14.9% | 14.9% | 2.5% | 6.7% |
| Dec 2025 | 59.6% | 14.7% | 14.7% | 3% | 8% |
| Jan 2026 | 60.8% | 15% | 15% | 2.5% | 6.7% |
| Feb 2026 | 58.5% | 17.7% | 14.5% | 2.9% | 6.4% |
| Mar 2026 | 65.3% | 16.1% | 10.8% | 3.9% | 3.9% |
| Apr 2026 | 70.3% | 14.2% | 7.8% | 4.3% | 3.5% |
| May 2026 | 69.2% | 13.9% | 9.3% | 4.2% | 3.4% |
| Jun 2026 | 65.7% | 16.2% | 8.9% | 5.9% | 3.3% |
| Jul 2026 | 65.1% | 16.1% | 10.7% | 4.8% | 3.2% |
| Aug 2026 | 69.2% | 13.9% | 9.3% | 4.2% | 3.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.2% | 13.6M | +22.5% | +4 points | |
| 2, held 2nd | 13.9% | 2.7M | 0% | -2.1 points | |
| 3, held 3rd | 9.3% | 1.8M | 0% | -1.4 points | |
| 4, held 4th | 4.2% | 823K | 0% | -0.6 points | |
| 5, held 5th | 3.4% | 673K | +22.4% | +0.2 points |
1.
Uniqlo69.2%
Held 1st. 13.6M estimated branded searches, +22.5% vs prior month. Share +4 points.
13.9%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -2.1 points.
9.3%
Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1.4 points.
4.2%
Held 4th. 823K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
Moncler3.4%
Held 5th. 673K estimated branded searches, +22.4% vs prior month. Share +0.2 points.
Compare search popularity between Uniqlo and its closest rivals
How has branded search demand for Uniqlo changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Uniqlo worldwide fell from 16.6M to 13.6M.
- Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among puffer jacket brands worldwide increased from 62.5% to 69.2%.
- Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among puffer jacket brands worldwide peaked at 70.3% in April 2026 and was lowest at 58.5% in February 2026.
How did search popularity change for puffer jacket brands worldwide in August 2026?
5 changes
In August 2026, Uniqlo gained estimated Share of Search among puffer jacket brands worldwide, from 65.1% to 69.2%.
In August 2026, Patagonia lost estimated Share of Search among puffer jacket brands worldwide, from 16.1% to 13.9%.
In August 2026, The North Face lost estimated Share of Search among puffer jacket brands worldwide, from 10.7% to 9.3%.
In August 2026, Kathmandu lost estimated Share of Search among puffer jacket brands worldwide, from 4.8% to 4.2%.
Estimated monthly branded searches for Moncler worldwide fell 63.2% over 11 measured months, from 1.8M to 673K in August 2026.
Where does Uniqlo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Puffer jacket brands | 1st of 5 | 69.2% | Shown above |
| Hoodies | 1st of 6 | 73.7% | Show ranking |
How is Uniqlo measured?
Brandwave collects information about searches that people make online using Uniqlo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- uniqlo
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Is Uniqlo your brand?
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