Peter Millar vs Uniqlo:Which is more popular?
In September 2026, Peter Millar had more branded searches than Uniqlo among polo shirt brands worldwide. Peter Millar had about 60,500 branded searches, while Uniqlo had 9,900. Peter Millar made up 15.4% of all polo shirt brand searches we track, and Uniqlo accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about polo shirt brands, Uniqlo appeared in three of the five answers and Peter Millar in two. Peter Millar and Uniqlo were each mentioned first in two of the four answers.
Who do people search for more?
Peter Millar, about 6 searches for every 1 for Uniqlo
Who does AI mention more?
Uniqlo, mentioned in 3 of 5 answers, Peter Millar in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top polo shirt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Uniqlo was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Peter Millar was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Peter Millar and Uniqlo were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ralph Lauren4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lacoste3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Uniqlo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
J.Crew3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Peter Millar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fred Perry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunspel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hugo Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tommy Hilfiger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about polo shirt brands
5 answers
Asked ChatGPT
“Which polo shirt brand should I buy?”
Asked ChatGPT
“What are the best polo shirt brands?”
Asked ChatGPT
“What's the best polo shirt brand for men?”
Searched Google, AI Overview
“polo shirts”
Searched Google, AI Overview
“mens polo shirts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Peter Millar or Uniqlo more popular in search?
This chart shows how often people search Google for Peter Millar and Uniqlo by name. Each line represents a brand's share of searches for all 12 polo shirt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Peter Millar, Uniqlo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ralph Lauren | Fred Perry | Lacoste | Peter Millar | Hugo Boss | Tommy Hilfiger | Sunspel | Brooks Brothers | Uniqlo | Psycho Bunny | Original Penguin | J.Crew |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 22.9% | 15.8% | 2.6% | 7.3% | 4.7% | 1.2% | 2.1% | 2.6% | 3.2% | 2.1% | 0.32% |
| Nov 2025 | 37.7% | 20% | 16.9% | 2.3% | 7.8% | 5.1% | 1% | 1.5% | 2.3% | 3.4% | 1.8% | 0.28% |
| Dec 2025 | 39.7% | 21.1% | 14.6% | 2.4% | 8.3% | 4.4% | 0.87% | 1.3% | 1.9% | 2.9% | 2.4% | 0.24% |
| Jan 2026 | 31.9% | 23.9% | 17.5% | 2.3% | 7.1% | 5.2% | 1.3% | 1.9% | 2.9% | 2.9% | 2.9% | 0.31% |
| Feb 2026 | 42% | 19.5% | 15.4% | 2.1% | 6.3% | 4.6% | 1.4% | 1.7% | 2.5% | 2.5% | 1.7% | 0.31% |
| Mar 2026 | 40.4% | 20.2% | 14.8% | 2.4% | 6.9% | 4.4% | 2% | 2% | 2.4% | 2.4% | 1.6% | 0.47% |
| Apr 2026 | 40.6% | 18.9% | 14.9% | 5.5% | 5.7% | 3.7% | 3% | 1.6% | 2.4% | 2% | 1.3% | 0.38% |
| May 2026 | 40.6% | 17.7% | 15% | 5.5% | 5% | 3.7% | 4.5% | 1.6% | 2.4% | 2% | 1.6% | 0.4% |
| Jun 2026 | 41.1% | 15.6% | 15.1% | 6.8% | 5% | 3.7% | 3.7% | 2% | 2.5% | 1.7% | 2.5% | 0.4% |
| Jul 2026 | 36.9% | 17.2% | 16.6% | 6.1% | 5.6% | 4.1% | 5% | 1.8% | 2.2% | 1.8% | 2.2% | 0.44% |
| Aug 2026 | 28.1% | 18.2% | 15.4% | 12.6% | 6.3% | 4.6% | 5.6% | 2.1% | 2.5% | 2.1% | 2.1% | 0.5% |
| Sep 2026 | 28% | 17.2% | 15.4% | 15.4% | 6.3% | 4.6% | 3.8% | 2.5% | 2.5% | 2.1% | 1.7% | 0.48% |
Peter Millar and Uniqlo sell other things too, so only their searches that name this product count here, like “peter millar polo”.
How has the Peter Millar and Uniqlo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Uniqlo took it in January 2026, Peter Millar took it in April 2026.
- Across the 12 months ending September 2026, Peter Millar’s share of searches among polo shirt brands worldwide moved from 2.6% to 15.4%, and its estimated monthly branded searches moved from 8.1K to 60.5K.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among polo shirt brands worldwide moved from 2.6% to 2.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for polo shirt brands worldwide in September 2026?
2 changes
In September 2026, Peter Millar gained share of searches among polo shirt brands worldwide, from 12.6% to 15.4%.
In September 2026, Uniqlo fell from 8th to 9th among polo shirt brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Peter Millar’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peter Millar
1 branded search term
- peter millar polo
Uniqlo
1 branded search term
- uniqlo polo
Other head-to-heads among polo shirt brands
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