Polo shirt brands:Which are most popular?

Name: Polo shirt brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ralph Lauren was the most searched polo shirt brand worldwide, accounting for 28% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Ralph Lauren was mentioned most often, in four of the five answers. Ralph Lauren was recommended most often, coming first in one out of four responses that gave a list.

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Top polo shirt brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ralph Lauren was mentioned most often, in four of the five answers. Ralph Lauren was recommended most often, coming first in one out of four answers that gave a list. Lacoste was second, and Peter Millar was third. Hugo Boss, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ralph Lauren	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Lacoste	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Uniqlo	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
J.Crew	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Peter Millar	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Fred Perry	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Sunspel	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Brooks Brothers	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Hugo Boss	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tommy Hilfiger	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Psycho Bunny	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Original Penguin	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ralph Lauren4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lacoste3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Uniqlo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
J.Crew3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peter Millar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fred Perry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunspel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hugo Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tommy Hilfiger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Psycho Bunny0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Original Penguin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about polo shirt brands

5 answers

Asked ChatGPT
“Which polo shirt brand should I buy?”
1. 1Lacoste
2. 2Ralph Lauren
3. 3Uniqlo
4. 4J.Crew
Asked ChatGPT
“What are the best polo shirt brands?”
1. 1Lacoste
2. 2Ralph Lauren
3. 3J.Crew
4. 4Sunspel
5. 5Brooks Brothers
6. 6Fred Perry
7. 7Uniqlo
Asked ChatGPT
“What's the best polo shirt brand for men?”
1. 1Ralph Lauren
2. 2Lacoste
3. 3Peter Millar
4. 4J.Crew
5. 5Uniqlo
Searched Google, AI Overview
“polo shirts”
Searched Google, AI Overview
“mens polo shirts”
1. 1Peter Millar
2. 2Ralph Lauren

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which polo shirt brands do people search for most?

This chart shows how often people search Google for each polo shirt brand by name. Each line represents a brand's share of searches for all 12 polo shirt brands we track, month by month, from English-language searches worldwide.

Share of searches among polo shirt brands worldwide, by month

Month	Ralph Lauren	Fred Perry	Lacoste	Peter Millar	Hugo Boss	Tommy Hilfiger	Sunspel	Brooks Brothers	Uniqlo	Psycho Bunny	Original Penguin	J.Crew
Oct 2025	35.2%	22.9%	15.8%	2.6%	7.3%	4.7%	1.2%	2.1%	2.6%	3.2%	2.1%	0.32%
Nov 2025	37.7%	20%	16.9%	2.3%	7.8%	5.1%	1%	1.5%	2.3%	3.4%	1.8%	0.28%
Dec 2025	39.7%	21.1%	14.6%	2.4%	8.3%	4.4%	0.87%	1.3%	1.9%	2.9%	2.4%	0.24%
Jan 2026	31.9%	23.9%	17.5%	2.3%	7.1%	5.2%	1.3%	1.9%	2.9%	2.9%	2.9%	0.31%
Feb 2026	42%	19.5%	15.4%	2.1%	6.3%	4.6%	1.4%	1.7%	2.5%	2.5%	1.7%	0.31%
Mar 2026	40.4%	20.2%	14.8%	2.4%	6.9%	4.4%	2%	2%	2.4%	2.4%	1.6%	0.47%
Apr 2026	40.6%	18.9%	14.9%	5.5%	5.7%	3.7%	3%	1.6%	2.4%	2%	1.3%	0.38%
May 2026	40.6%	17.7%	15%	5.5%	5%	3.7%	4.5%	1.6%	2.4%	2%	1.6%	0.4%
Jun 2026	41.1%	15.6%	15.1%	6.8%	5%	3.7%	3.7%	2%	2.5%	1.7%	2.5%	0.4%
Jul 2026	36.9%	17.2%	16.6%	6.1%	5.6%	4.1%	5%	1.8%	2.2%	1.8%	2.2%	0.44%
Aug 2026	28.1%	18.2%	15.4%	12.6%	6.3%	4.6%	5.6%	2.1%	2.5%	2.1%	2.1%	0.5%
Sep 2026	28%	17.2%	15.4%	15.4%	6.3%	4.6%	3.8%	2.5%	2.5%	2.1%	1.7%	0.48%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ralph Lauren	28%	110K	-18.5%	-0.1 points
2, held 2nd	Fred Perry	17.2%	67.6K	-22.8%	-1 points
3, held 3rd	Lacoste	15.4%	60.5K	-18.2%	0 points
4, held 4th	Peter Millar	15.4%	60.5K	0%	+2.8 points
5, held 5th	Hugo Boss	6.3%	24.7K	-18.2%	0 points
6, moved from 7th to 6th	Tommy Hilfiger	4.6%	18.1K	-18.5%	0 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Sunspel	3.8%	14.8K	-45.4%	-1.9 pointsmoved from 6th to 7th
8, moved from 9th to 8th	Brooks Brothers	2.5%	9.9K	0%	+0.5 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Uniqlo	2.5%	9.9K	-18.2%	0 pointsmoved from 8th to 9th
10, moved from 11th to 10th	Psycho Bunny	2.1%	8.1K	-18.2%	0 pointsmoved from 11th to 10th
11, moved from 10th to 11th	Original Penguin	1.7%	6.6K	-33.3%	-0.4 pointsmoved from 10th to 11th
12, held 12th	J.Crew	0.48%	1.9K	-20.8%	0 points

1.Ralph Lauren
28%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
2.Fred Perry
17.2%
Held 2nd. 67.6K estimated branded searches, -22.8% vs prior month. Share -1 points.
3.Lacoste
15.4%
Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
4.Peter Millar
15.4%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +2.8 points.
5.Hugo Boss
6.3%
Held 5th. 24.7K estimated branded searches, -18.2% vs prior month. Share 0 points.
6.Tommy Hilfiger
4.6%
Moved from 7th to 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
7.Sunspel
3.8%
Moved from 6th to 7th. 14.8K estimated branded searches, -45.4% vs prior month. Share -1.9 points.
8.Brooks Brothers
2.5%
Moved from 9th to 8th. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
9.Uniqlo
2.5%
Moved from 8th to 9th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
10.Psycho Bunny
2.1%
Moved from 11th to 10th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
11.Original Penguin
1.7%
Moved from 10th to 11th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.
12.J.Crew
0.48%
Held 12th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Ralph Lauren, Fred Perry and 8 other brands sell other things too, so only their searches that name this product count here, like “ralph lauren polo shirt”.

Which brand is most popular in search among polo shirt brands worldwide?

12 brands

In September 2026, Ralph Lauren was the most searched among polo shirt brands worldwide, with an estimated 110K branded searches, 28% of all searches for the 12 we track. Fred Perry is in 2nd place, 10.8 percentage points behind at 17.2%.

Global polo shirt brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Ralph Lauren	35.2% → 28%	42%Feb 2026	28%Sep 2026	1st
Fred Perry	22.9% → 17.2%	23.9%Jan 2026	15.6%Jun 2026	2nd
Lacoste	15.8% → 15.4%	17.5%Jan 2026	14.6%Dec 2025	3rd
Peter Millar	2.6% → 15.4%	15.4%Sep 2026	2.1%Feb 2026	7th → 4th
Hugo Boss	7.3% → 6.3%	8.3%Dec 2025	5%May 2026	4th → 5th
Tommy Hilfiger	4.7% → 4.6%	5.2%Jan 2026	3.7%Apr 2026	5th → 6th
Sunspel	1.2% → 3.8%	5.6%Aug 2026	0.87%Dec 2025	11th → 7th
Brooks Brothers	2.1% → 2.5%	2.5%Sep 2026	1.3%Dec 2025	9th → 8th
Uniqlo	2.6% → 2.5%	2.9%Jan 2026	1.9%Dec 2025	8th → 9th
Psycho Bunny	3.2% → 2.1%	3.4%Nov 2025	1.7%Jun 2026	6th → 10th
Original Penguin	2.1% → 1.7%	2.9%Jan 2026	1.3%Apr 2026	10th → 11th
J.Crew	0.32% → 0.48%	0.5%Aug 2026	0.24%Dec 2025	12th

Each finding as a sentence

Across the 12 months ending September 2026, Ralph Lauren’s share of searches among polo shirt brands worldwide decreased from 35.2% to 28%.
Across the 12 months ending September 2026, Fred Perry’s share of searches among polo shirt brands worldwide decreased from 22.9% to 17.2%.
Across the 12 months ending September 2026, Peter Millar’s share of searches among polo shirt brands worldwide increased from 2.6% to 15.4%.
Across the 12 months ending September 2026, Hugo Boss’ share of searches among polo shirt brands worldwide decreased from 7.3% to 6.3%.
Across the 12 months ending September 2026, Sunspel’s share of searches among polo shirt brands worldwide increased from 1.2% to 3.8%.
Across the 12 months ending September 2026, Psycho Bunny’s share of searches among polo shirt brands worldwide decreased from 3.2% to 2.1%.
Across the 12 months ending September 2026, Ralph Lauren’s share of searches among polo shirt brands worldwide peaked at 42% in February 2026 and was lowest at 28% in September 2026.
Across the 12 months ending September 2026, Fred Perry’s share of searches among polo shirt brands worldwide peaked at 23.9% in January 2026 and was lowest at 15.6% in June 2026.
Across the 12 months ending September 2026, Lacoste’s share of searches among polo shirt brands worldwide peaked at 17.5% in January 2026 and was lowest at 14.6% in December 2025.
Across the 12 months ending September 2026, Peter Millar’s share of searches among polo shirt brands worldwide peaked at 15.4% in September 2026 and was lowest at 2.1% in February 2026.
Across the 12 months ending September 2026, Hugo Boss’ share of searches among polo shirt brands worldwide peaked at 8.3% in December 2025 and was lowest at 5% in May 2026.
Across the 12 months ending September 2026, Tommy Hilfiger’s share of searches among polo shirt brands worldwide peaked at 5.2% in January 2026 and was lowest at 3.7% in April 2026.
Across the 12 months ending September 2026, Sunspel’s share of searches among polo shirt brands worldwide peaked at 5.6% in August 2026 and was lowest at 0.87% in December 2025.
Across the 12 months ending September 2026, Brooks Brothers’ share of searches among polo shirt brands worldwide peaked at 2.5% in September 2026 and was lowest at 1.3% in December 2025.
Across the 12 months ending September 2026, Psycho Bunny’s share of searches among polo shirt brands worldwide peaked at 3.4% in November 2025 and was lowest at 1.7% in June 2026.
Across the 12 months ending September 2026, Original Penguin’s share of searches among polo shirt brands worldwide peaked at 2.9% in January 2026 and was lowest at 1.3% in April 2026.
Across the 12 months ending September 2026, Peter Millar rose from 7th to 4th among polo shirt brands worldwide.
Across the 12 months ending September 2026, Hugo Boss fell from 4th to 5th among polo shirt brands worldwide.
Across the 12 months ending September 2026, Tommy Hilfiger fell from 5th to 6th among polo shirt brands worldwide.
Across the 12 months ending September 2026, Sunspel rose from 11th to 7th among polo shirt brands worldwide.
Across the 12 months ending September 2026, Brooks Brothers rose from 9th to 8th among polo shirt brands worldwide.
Across the 12 months ending September 2026, Uniqlo fell from 8th to 9th among polo shirt brands worldwide.
Across the 12 months ending September 2026, Psycho Bunny fell from 6th to 10th among polo shirt brands worldwide.
Across the 12 months ending September 2026, Original Penguin fell from 10th to 11th among polo shirt brands worldwide.
Across the 12 months ending September 2026, Lacoste and J.Crew held steady: their share of searches among polo shirt brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for polo shirt brands worldwide in September 2026?

8 changes

In September 2026, Peter Millar gained share of searches among polo shirt brands worldwide, from 12.6% to 15.4%.
In September 2026, Sunspel lost share of searches among polo shirt brands worldwide, from 5.6% to 3.8%.
In September 2026, Fred Perry lost share of searches among polo shirt brands worldwide, from 18.2% to 17.2%.
Hugo Boss’ share of searches among polo shirt brands worldwide has gained ground for 3 months in a row, from 5% to 6.3% in September 2026.
Ralph Lauren’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 41.1% to 28% in September 2026.
Original Penguin’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026.
In September 2026, Brooks Brothers rose from 9th to 8th among polo shirt brands worldwide.
In September 2026, Psycho Bunny rose from 11th to 10th among polo shirt brands worldwide.

How are branded searches counted for polo shirt brands?

14 search terms

Each brand's share of searches among polo shirt brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.