Ralph Lauren vs Uniqlo:Which is more popular?
In September 2026, Ralph Lauren had more branded searches than Uniqlo among men’s shirt brands worldwide. Ralph Lauren had about 176,000 branded searches, while Uniqlo had 38,500. Ralph Lauren made up 10.2% of all men’s shirt brand searches we track, and Uniqlo accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about men’s shirt brands, Uniqlo appeared in four of the five answers and Ralph Lauren in three. Uniqlo was mentioned before Ralph Lauren in every answer.
Who do people search for more?
Ralph Lauren, about 5 searches for every 1 for Uniqlo
Who does AI mention more?
Uniqlo, mentioned in 4 of 5 answers, Ralph Lauren in 3
Who does AI recommend more?
Uniqlo, named ahead of Ralph Lauren in every answer
Follow Ralph Lauren vs Uniqlo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top men’s shirt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Uniqlo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ralph Lauren was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Uniqlo was listed before Ralph Lauren in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Charles Tyrwhitt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ralph Lauren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mizzen+Main1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Van Heusen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UNTUCKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Proper Cloth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
T.M.Lewin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about men’s shirt brands
5 answers
Asked ChatGPT
“Which men's shirt brand should I buy?”
Asked ChatGPT
“What are the best men's shirt brands?”
Asked ChatGPT
“What's the best men's shirt brand for work shirts?”
Searched Google, AI Overview
“mens shirts”
Searched Google, AI Overview
“men's dress shirts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Ralph Lauren or Uniqlo more popular in search?
This chart shows how often people search Google for Ralph Lauren and Uniqlo by name. Each line represents a brand's share of searches for all 12 men’s shirt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ralph Lauren, Uniqlo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Tyrwhitt | Van Heusen | Ralph Lauren | UNTUCKit | Proper Cloth | T.M.Lewin | Brooks Brothers | Mizzen+Main | Uniqlo | Eton | Twillory | Ministry of Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 19.3% | 13.2% | 5.8% | 3.9% | 3.2% | 2.6% | 2.6% | 1.9% | 2.1% | 1.4% | 0.78% |
| Nov 2025 | 43.4% | 19.4% | 10.8% | 7.1% | 3.9% | 3.9% | 2.1% | 3.1% | 1.6% | 2.1% | 1.7% | 0.64% |
| Dec 2025 | 39.4% | 21.6% | 10.3% | 9.7% | 3.5% | 3.5% | 2.9% | 3.5% | 1.8% | 1.9% | 1.3% | 0.58% |
| Jan 2026 | 38.4% | 25.7% | 11.7% | 5.2% | 4.2% | 4.2% | 2.3% | 2.5% | 1.9% | 1.9% | 1.3% | 0.69% |
| Feb 2026 | 43.2% | 19.3% | 11.2% | 4.8% | 4.8% | 3.9% | 2.6% | 2.9% | 2.4% | 2.6% | 1.7% | 0.64% |
| Mar 2026 | 37.3% | 16.7% | 24.1% | 4.1% | 4.1% | 2.7% | 2.2% | 2.5% | 1.8% | 2.2% | 1.5% | 0.67% |
| Apr 2026 | 38.3% | 14% | 21.7% | 5.1% | 5.1% | 3.4% | 2.3% | 3.1% | 2.4% | 2.3% | 1.5% | 0.56% |
| May 2026 | 46.3% | 13.8% | 12.1% | 6.2% | 5.1% | 3.4% | 2.8% | 3.1% | 2.3% | 2.8% | 1.5% | 0.68% |
| Jun 2026 | 46.6% | 17% | 10.4% | 6.2% | 4.2% | 3.4% | 2.8% | 2.9% | 2.1% | 2.3% | 1.5% | 0.46% |
| Jul 2026 | 42.1% | 28.2% | 9.4% | 3.8% | 3.1% | 3.1% | 2.5% | 2.3% | 1.9% | 1.7% | 1.4% | 0.41% |
| Aug 2026 | 47.4% | 17.3% | 10.6% | 4.3% | 4.3% | 4.3% | 2.8% | 2.6% | 2.2% | 1.9% | 1.9% | 0.47% |
| Sep 2026 | 47.8% | 17.5% | 10.2% | 5.3% | 4.3% | 3.5% | 2.9% | 2.6% | 2.2% | 1.6% | 1.6% | 0.47% |
How has the Ralph Lauren and Uniqlo comparison changed over the last 12 months?
3 findings
- Ralph Lauren was ahead of Uniqlo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ralph Lauren’s share of searches among men’s shirt brands worldwide moved from 13.2% to 10.2%, and its estimated monthly branded searches moved from 206K to 176K.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among men’s shirt brands worldwide moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 30K to 38.5K.
How did search popularity change for men’s shirt brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Uniqlo worldwide rose 28.3% over 12 measured months, from 30K to 38.5K in September 2026.
Estimated monthly branded searches for Ralph Lauren worldwide fell 14.6% over 12 measured months, from 206K to 176K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ralph Lauren’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ralph Lauren
2 branded search terms
- polo ralph lauren shirts
- ralph lauren shirts
Uniqlo
2 branded search terms
- uniqlo oxford shirt
- uniqlo shirts
Other head-to-heads among men’s shirt brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.