Patagonia vs Uniqlo:Which is more popular by branded search?
In August 2026, Uniqlo had more branded searches than Patagonia among puffer jacket brands worldwide. Uniqlo was estimated to have 13.6M branded searches compared to Patagonia’s 2.7M, and held a 69.2% Share of Search versus Patagonia’s 13.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Patagonia or Uniqlo?
Compare the puffer jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Uniqlo, Patagonia. The figures are in the table below the chart.
View monthly share of search table
| Month | Uniqlo | Patagonia | The North Face | Kathmandu | Moncler |
|---|---|---|---|---|---|
| Oct 2025 | 62.5% | 15.4% | 12.6% | 2.5% | 6.9% |
| Nov 2025 | 61% | 14.9% | 14.9% | 2.5% | 6.7% |
| Dec 2025 | 59.6% | 14.7% | 14.7% | 3% | 8% |
| Jan 2026 | 60.8% | 15% | 15% | 2.5% | 6.7% |
| Feb 2026 | 58.5% | 17.7% | 14.5% | 2.9% | 6.4% |
| Mar 2026 | 65.3% | 16.1% | 10.8% | 3.9% | 3.9% |
| Apr 2026 | 70.3% | 14.2% | 7.8% | 4.3% | 3.5% |
| May 2026 | 69.2% | 13.9% | 9.3% | 4.2% | 3.4% |
| Jun 2026 | 65.7% | 16.2% | 8.9% | 5.9% | 3.3% |
| Jul 2026 | 65.1% | 16.1% | 10.7% | 4.8% | 3.2% |
| Aug 2026 | 69.2% | 13.9% | 9.3% | 4.2% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the Patagonia and Uniqlo comparison changed over the last 12 months?
3 findings
- Uniqlo was ahead of Patagonia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among puffer jacket brands worldwide moved from 15.4% to 13.9%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
- Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among puffer jacket brands worldwide moved from 62.5% to 69.2%, and its estimated monthly branded searches moved from 16.6M to 13.6M.
How did search popularity change for puffer jacket brands worldwide in August 2026?
2 changes
In August 2026, Uniqlo gained estimated Share of Search among puffer jacket brands worldwide, from 65.1% to 69.2%.
In August 2026, Patagonia lost estimated Share of Search among puffer jacket brands worldwide, from 16.1% to 13.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Patagonia’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.