Brandwave

Canada Goose vs The North Face:Which is more popular?

In September 2026, The North Face had more branded searches than Canada Goose among puffer jacket brands worldwide. The North Face had about 4.1 million branded searches, while Canada Goose had 1 million. The North Face made up 15.8% of all puffer jacket brand searches we track, and Canada Goose accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about puffer jacket brands, The North Face appeared in four of the five answers and Canada Goose in three. The North Face was mentioned before Canada Goose in every answer that named either.

Among puffer jacket brands worldwide in September 2026

Who do people search for more?

The North Face, about 4 searches for every 1 for Canada Goose

The North Face 4.1M searchesCanada Goose 1M searches

Who does AI mention more?

The North Face, mentioned in 4 of 5 answers, Canada Goose in 3

The North Face in 4 of 5Canada Goose in 3 of 5

Who does AI recommend more?

The North Face, named ahead of Canada Goose in 3 of 3 answers

The North Face first in 3Canada Goose never first

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Top puffer jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The North Face was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Canada Goose was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The North Face was listed before Canada Goose in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. The North Face2nd
  3. Arc'teryx3rd
  4. Rab4th
  5. Canada Goose5th
  6. Uniqlo6th
  7. Moncler7th
  8. Columbia8th
  9. Kathmandu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The North Face4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arc'teryx3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canada Goose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moncler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about puffer jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Canada Goose or The North Face more popular in search?

This chart shows how often people search Google for Canada Goose and The North Face by name. Each line represents a brand's share of searches for all nine puffer jacket brands we track, month by month, from English-language searches worldwide.

Canada Goose and The North Face among puffer jacket brands worldwide, by month

Share of searches by month for The North Face, Canada Goose. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloThe North FacePatagoniaArc'teryxCanada GooseMonclerKathmanduRabColumbia
Oct 202547.5%19.2%11.7%7.8%5.2%5.2%1.9%0.86%0.47%
Nov 202542.8%23.3%10.5%8.6%7%4.7%1.7%0.77%0.63%
Dec 202541.3%22.6%10.2%10.2%6.8%5.6%2%0.75%0.61%
Jan 202645.2%20.2%11.1%9.1%6.1%5%1.8%1%0.45%
Feb 202644.1%19.8%13.3%8.9%4.8%4.8%2.2%1.5%0.54%
Mar 202653.5%14.7%13.2%7.2%3.2%3.2%3.2%1.2%0.43%
Apr 202659.1%11.8%11.9%6.5%2.4%2.9%3.6%1.3%0.48%
May 202657.6%14.1%11.6%6.3%2.3%2.8%3.5%1.3%0.47%
Jun 202654.2%13.3%13.4%7.3%2.2%2.7%4.9%1.5%0.54%
Jul 202652.9%15.9%13.1%7.2%2.1%2.6%3.9%1.8%0.52%
Aug 202654.8%14.8%11%7.4%3.3%3.3%3.3%1.5%0.54%
Sep 202652.9%15.8%10.7%8.7%3.9%3.9%2.1%1.4%0.53%

How has the Canada Goose and The North Face comparison changed over the last 12 months?

3 findings

How did search popularity change for puffer jacket brands worldwide in September 2026?

2 changes

  1. In September 2026, The North Face gained share of searches among puffer jacket brands worldwide, from 14.8% to 15.8%.

  2. In September 2026, Canada Goose gained share of searches among puffer jacket brands worldwide, from 3.3% to 3.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Canada Goose’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canada Goose

1 branded search term

  • canada goose

The North Face

3 branded search terms

  • north face
  • the north face
  • thenorthface

How the Brand Demand Index is measured

Other head-to-heads among puffer jacket brands

Creator with pink hair and a pink jacket

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