Arc'teryx vs The North Face:Which is searched more?
In September 2026, The North Face had more branded searches than Arc'teryx among puffer jacket brands worldwide. The North Face had about 4.1 million branded searches, while Arc'teryx had 2.2 million. The North Face made up 15.8% of all puffer jacket brand searches we track, and Arc'teryx accounted for 8.7%. These are worldwide searches for English-language branded terms.
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Is Arc'teryx or The North Face more popular in search?
Compare the puffer jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The North Face, Arc'teryx. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | The North Face | Patagonia | Arc'teryx | Canada Goose | Moncler | Kathmandu | Rab | Columbia |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 19.2% | 11.7% | 7.8% | 5.2% | 5.2% | 1.9% | 0.86% | 0.47% |
| Nov 2025 | 42.8% | 23.3% | 10.5% | 8.6% | 7% | 4.7% | 1.7% | 0.77% | 0.63% |
| Dec 2025 | 41.3% | 22.6% | 10.2% | 10.2% | 6.8% | 5.6% | 2% | 0.75% | 0.61% |
| Jan 2026 | 45.2% | 20.2% | 11.1% | 9.1% | 6.1% | 5% | 1.8% | 1% | 0.45% |
| Feb 2026 | 44.1% | 19.8% | 13.3% | 8.9% | 4.8% | 4.8% | 2.2% | 1.5% | 0.54% |
| Mar 2026 | 53.5% | 14.7% | 13.2% | 7.2% | 3.2% | 3.2% | 3.2% | 1.2% | 0.43% |
| Apr 2026 | 59.1% | 11.8% | 11.9% | 6.5% | 2.4% | 2.9% | 3.6% | 1.3% | 0.48% |
| May 2026 | 57.6% | 14.1% | 11.6% | 6.3% | 2.3% | 2.8% | 3.5% | 1.3% | 0.47% |
| Jun 2026 | 54.2% | 13.3% | 13.4% | 7.3% | 2.2% | 2.7% | 4.9% | 1.5% | 0.54% |
| Jul 2026 | 52.9% | 15.9% | 13.1% | 7.2% | 2.1% | 2.6% | 3.9% | 1.8% | 0.52% |
| Aug 2026 | 54.8% | 14.8% | 11% | 7.4% | 3.3% | 3.3% | 3.3% | 1.5% | 0.54% |
| Sep 2026 | 52.9% | 15.8% | 10.7% | 8.7% | 3.9% | 3.9% | 2.1% | 1.4% | 0.53% |
How has the Arc'teryx and The North Face comparison changed over the last 12 months?
3 findings
- The North Face was ahead of Arc'teryx in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among puffer jacket brands worldwide moved from 7.8% to 8.7%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, The North Face’s share of searches among puffer jacket brands worldwide moved from 19.2% to 15.8%, and its estimated monthly branded searches moved from 6.7M to 4.1M.
How did search popularity change for puffer jacket brands worldwide in September 2026?
2 changes
In September 2026, Arc'teryx gained share of searches among puffer jacket brands worldwide, from 7.4% to 8.7%.
In September 2026, The North Face gained share of searches among puffer jacket brands worldwide, from 14.8% to 15.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Arc'teryx’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arc'teryx
1 branded search term
- arcteryx
The North Face
3 branded search terms
- north face
- the north face
- thenorthface
Other head-to-heads among puffer jacket brands
Uniqlo vs The North Face: compare search popularity
Uniqlo vs Patagonia: compare search popularity- Uniqlo vs Arc'teryx: compare search popularity
Uniqlo vs Canada Goose: compare search popularity- The North Face vs Patagonia: compare search popularity
- The North Face vs Canada Goose: compare search popularity
Put your own brand in this comparison
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