Brandwave

How popular isArc'teryx in search?

In September 2026, people searched for Arc'teryx by name about 2.2 million times worldwide, an 18.2% decrease from the previous year. These searches made up 8.7% of all global puffer jacket brand searches, placing Arc'teryx fourth out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Uniqlo52.9%
  2. The North Face15.8%
  3. Patagonia10.7%
  4. Arc'teryx8.7%
  5. Canada Goose3.9%
  6. Moncler3.9%
  7. Kathmandu2.1%
  8. Rab1.4%
  9. Columbia0.53%
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Which puffer jacket brands compete with Arc'teryx?

Arc'teryx against puffer jacket brands worldwide, by month

Share of searches by month for Uniqlo, The North Face, Patagonia, Arc'teryx, Canada Goose, Moncler, Kathmandu. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloThe North FacePatagoniaArc'teryxCanada GooseMonclerKathmanduRabColumbia
Oct 202547.5%19.2%11.7%7.8%5.2%5.2%1.9%0.86%0.47%
Nov 202542.8%23.3%10.5%8.6%7%4.7%1.7%0.77%0.63%
Dec 202541.3%22.6%10.2%10.2%6.8%5.6%2%0.75%0.61%
Jan 202645.2%20.2%11.1%9.1%6.1%5%1.8%1%0.45%
Feb 202644.1%19.8%13.3%8.9%4.8%4.8%2.2%1.5%0.54%
Mar 202653.5%14.7%13.2%7.2%3.2%3.2%3.2%1.2%0.43%
Apr 202659.1%11.8%11.9%6.5%2.4%2.9%3.6%1.3%0.48%
May 202657.6%14.1%11.6%6.3%2.3%2.8%3.5%1.3%0.47%
Jun 202654.2%13.3%13.4%7.3%2.2%2.7%4.9%1.5%0.54%
Jul 202652.9%15.9%13.1%7.2%2.1%2.6%3.9%1.8%0.52%
Aug 202654.8%14.8%11%7.4%3.3%3.3%3.3%1.5%0.54%
Sep 202652.9%15.8%10.7%8.7%3.9%3.9%2.1%1.4%0.53%

  1. 1.Uniqlo

    52.9%

    Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.The North Face

    15.8%

    Held 2nd. 4.1M estimated branded searches, +11.2% vs prior month. Share +1.1 points.

  3. 3.Patagonia

    10.7%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Arc'teryx

    8.7%

    Held 4th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.3 points.

  5. 5.Canada Goose

    3.9%

    Held 5th. 1M estimated branded searches, +21.5% vs prior month. Share +0.6 points.

  6. 6.Moncler

    3.9%

    Moved from 7th to 6th. 1M estimated branded searches, +21.5% vs prior month. Share +0.6 points.

  7. 7.Kathmandu

    2.1%

    Moved from 6th to 7th. 550K estimated branded searches, -33.2% vs prior month. Share -1.2 points.

  8. 8.Rab

    1.4%

    Held 8th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Columbia

    0.53%

    Held 9th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Arc'teryx and its closest rivals

Every comparison with Arc'teryx

30 comparisons

How has branded search demand for Arc'teryx changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Arc'teryx worldwide fell from 2.7M to 2.2M.
  • Across the 12 months ending September 2026, Arc'teryx’s share of searches among puffer jacket brands worldwide increased from 7.8% to 8.7%.
  • Across the 12 months ending September 2026, Arc'teryx’s share of searches among puffer jacket brands worldwide peaked at 10.2% in December 2025 and was lowest at 6.3% in May 2026.

How did search popularity change for puffer jacket brands worldwide in September 2026?

6 changes

  1. In September 2026, Moncler overtook Kathmandu to rank 6th among puffer jacket brands worldwide, with 3.9% of the searches.

  2. In September 2026, Arc'teryx gained share of searches among puffer jacket brands worldwide, from 7.4% to 8.7%.

  3. In September 2026, The North Face gained share of searches among puffer jacket brands worldwide, from 14.8% to 15.8%.

  4. In September 2026, Canada Goose gained share of searches among puffer jacket brands worldwide, from 3.3% to 3.9%.

  5. In September 2026, Uniqlo lost share of searches among puffer jacket brands worldwide, from 54.8% to 52.9%.

  6. In September 2026, Kathmandu lost share of searches among puffer jacket brands worldwide, from 3.3% to 2.1%.

How are Arc'teryx’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Arc'teryx’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • arcteryx

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How the Brand Demand Index is measured

Where does Arc'teryx compete?

Arc'teryx is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Puffer jacket brands4th of 98.7%Shown above
Waterproof jacket brands3rd of 918.7%Show ranking
Jackets3rd of 619.5%Show ranking
Outdoor clothing brands3rd of 1120.3%Show ranking
Snow pants brands3rd of 921.1%Show ranking
Ski jackets3rd of 922%Show ranking
Fleece brands3rd of 522.8%Show ranking
Rain jacket brands3rd of 622.8%Show ranking
Rope bag brands2nd of 736.8%Show ranking
Climbing harness brands2nd of 636.8%Show ranking
Chalk bag brands2nd of 837.4%Show ranking
Softshell jacket brands1st of 666.1%Show ranking
Creator with pink hair and a pink jacket

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