Brandwave

Softshell Jacket brands:Which are searched most?

Carhartt and Mammut share the highest estimated Share of Search among softshell Jacket brands worldwide, at 39.3% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Carhartt39.3%
  2. Mammut39.3%
  3. Columbia21.4%

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Share of SearchLeaderboard

Compare the softshell jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among softshell Jacket brands worldwide, by month

Share of Search by month for Carhartt, Mammut, Columbia. The figures are in the table below the chart.

View monthly share of search table
MonthCarharttMammutColumbia
Oct 202550.2%27.4%22.4%
Nov 202553.5%19.6%26.8%
Dec 202554.6%20%25.4%
Jan 202644.7%29.9%25.4%
Feb 202637.5%37.5%25%
Mar 202631%46.3%22.7%
Apr 202626.1%47.8%26.1%
May 202623%51.3%25.7%
Jun 202623.4%52.3%24.3%
Jul 202623.4%52.2%24.3%
Aug 202627.2%49.7%23.2%
Sep 202639.3%39.3%21.4%

This month’s ranking, September 2026

  1. 1.Carhartt

    39.3%

    Moved from 2nd to 1st. 450K estimated branded searches, +82.9% vs prior month. Share +12.1 points.

  2. 2.Mammut

    39.3%

    Moved from 1st to 2nd. 450K estimated branded searches, 0% vs prior month. Share -10.4 points.

  3. 3.Columbia

    21.4%

    Held 3rd. 246K estimated branded searches, +17% vs prior month. Share -1.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among softshell Jacket brands worldwide?

Carhartt and Mammut share the highest estimated Share of Search among softshell Jacket brands worldwide, at 39.3% in September 2026.

Global softshell Jacket brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Carhartt50.2% → 39.3%54.6%Dec 202523%May 20261st
Mammut27.4% → 39.3%52.3%Jun 202619.6%Nov 20252nd
Columbia22.4% → 21.4%26.8%Nov 202521.4%Sep 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among softshell Jacket brands worldwide decreased from 50.2% to 39.3%.
  • Across the 12 months ending September 2026, Mammut’s estimated Share of Search among softshell Jacket brands worldwide increased from 27.4% to 39.3%.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among softshell Jacket brands worldwide decreased from 22.4% to 21.4%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among softshell Jacket brands worldwide peaked at 54.6% in December 2025 and was lowest at 23% in May 2026.
  • Across the 12 months ending September 2026, Mammut’s estimated Share of Search among softshell Jacket brands worldwide peaked at 52.3% in June 2026 and was lowest at 19.6% in November 2025.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among softshell Jacket brands worldwide peaked at 26.8% in November 2025 and was lowest at 21.4% in September 2026.

How did search popularity change for softshell Jacket brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook Mammut to become the leader among softshell Jacket brands worldwide, with 39.3% estimated Share of Search.

  2. In September 2026, Mammut lost estimated Share of Search among softshell Jacket brands worldwide, from 49.7% to 39.3%.

  3. In September 2026, Columbia lost estimated Share of Search among softshell Jacket brands worldwide, from 23.2% to 21.4%.

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