Arc'teryx vs Carhartt:Which is more popular?
In September 2026, Arc'teryx had more branded searches than Carhartt among waterproof jacket brands worldwide. Arc'teryx had about 2.2 million branded searches, while Carhartt had 450,000. Arc'teryx made up 18.7% of all waterproof jacket brand searches we track, and Carhartt accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about waterproof jacket brands, Arc'teryx appeared in four of the five answers and Carhartt in none.
Who do people search for more?
Arc'teryx, about 5 searches for every 1 for Carhartt
Who does AI mention more?
Arc'teryx, mentioned in 4 of 5 answers, Carhartt in 0
Who does AI recommend more?
Arc'teryx, the only one of the two named
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Top waterproof jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Arc'teryx was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Carhartt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st- Arc'teryx2nd
Columbia3rd
Outdoor Research4th
Helly Hansen5th
The North Face6th
Rab7th
Barbour–
Carhartt–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arc'teryx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Columbia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Outdoor Research3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The North Face2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Helly Hansen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Barbour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproof jacket brands
5 answers
Asked ChatGPT
“Which waterproof jacket brand should I buy?”
Asked ChatGPT
“What are the best waterproof jacket brands?”
Asked ChatGPT
“What's the best waterproof jacket brand for heavy rain?”
Searched Google, AI Overview
“waterproof rain jacket”
Searched Google, AI Overview
“waterproof jacket womens”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Arc'teryx or Carhartt more popular in search?
This chart shows how often people search Google for Arc'teryx and Carhartt by name. Each line represents a brand's share of searches for all nine waterproof jacket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Arc'teryx, Carhartt. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Barbour | Helly Hansen | Carhartt | Rab | Columbia | Outdoor Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.7% | 23% | 15.4% | 10.3% | 4.6% | 4.6% | 1.7% | 2.1% | 0.51% |
| Nov 2025 | 42.7% | 19.2% | 15.7% | 7% | 4.7% | 5.8% | 1.4% | 2.9% | 0.52% |
| Dec 2025 | 40% | 18% | 18% | 8.1% | 4.4% | 6.6% | 1.3% | 3.1% | 0.59% |
| Jan 2026 | 39.4% | 21.7% | 17.8% | 6.5% | 5.3% | 4.4% | 2% | 2.5% | 0.58% |
| Feb 2026 | 37.5% | 25.2% | 16.8% | 6.2% | 5.1% | 3.4% | 2.8% | 2.3% | 0.83% |
| Mar 2026 | 33.2% | 29.7% | 16.2% | 8.9% | 4% | 2.7% | 2.7% | 2% | 0.66% |
| Apr 2026 | 30.5% | 30.7% | 16.8% | 9.2% | 4.1% | 2.3% | 3.4% | 2.2% | 0.83% |
| May 2026 | 35.4% | 29.1% | 15.9% | 7.1% | 4.8% | 1.8% | 3.2% | 2% | 0.79% |
| Jun 2026 | 32% | 32.3% | 17.7% | 5.3% | 4.3% | 1.9% | 3.5% | 2% | 0.87% |
| Jul 2026 | 36.3% | 29.9% | 16.4% | 4.9% | 4% | 1.8% | 4% | 1.9% | 0.81% |
| Aug 2026 | 35.2% | 26.3% | 17.6% | 7.9% | 4.3% | 2.4% | 3.5% | 2% | 0.71% |
| Sep 2026 | 34% | 22.9% | 18.7% | 10.2% | 4.6% | 3.8% | 3.1% | 2% | 0.62% |
How has the Arc'teryx and Carhartt comparison changed over the last 12 months?
3 findings
- Arc'teryx was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among waterproof jacket brands worldwide moved from 15.4% to 18.7%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Carhartt’s share of searches among waterproof jacket brands worldwide moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 823K to 450K.
How did search popularity change for waterproof jacket brands worldwide in September 2026?
2 changes
In September 2026, Carhartt overtook Rab to rank 6th among waterproof jacket brands worldwide, with 3.8% of the searches.
In September 2026, Arc'teryx gained share of searches among waterproof jacket brands worldwide, from 17.6% to 18.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Arc'teryx’s and Carhartt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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