Brandwave

How popular isArc'teryx in search?

In August 2026, there were an estimated 1.8M branded searches for Arc'teryx worldwide which is down 33.2% over the last 11 months. Arc'teryx holds 22.7% estimated Share of Search among jackets worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patagonia34.1%
  2. Arc'teryx22.7%
  3. The North Face22.7%
  4. Barbour10.2%
  5. Canada Goose10.2%
  6. Columbia0.01%
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Where does Arc'teryx compete?

Arc'teryx is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jackets2nd of 622.7%Shown below
Rain jacket brands2nd of 524.8%Show ranking
Fleece brands2nd of 525.3%Show ranking
Ski jackets2nd of 626.1%Show ranking

Which jackets compete with Arc'teryx?

Arc'teryx against jackets worldwide, by month

Share of Search by month for Patagonia, Arc'teryx, The North Face, Barbour, Canada Goose. The figures are in the table below the chart.

View monthly share of search table
MonthPatagoniaArc'teryxThe North FaceBarbourCanada GooseColumbia
Oct 202529.6%19.8%24.2%13.2%13.2%<0.01%
Nov 202525.9%21.2%25.9%9.5%17.4%<0.01%
Dec 202524.3%24.3%24.3%10.9%16.3%<0.01%
Jan 202627.3%22.3%27.3%8.1%14.9%<0.01%
Feb 202632.3%21.6%26.4%7.9%11.8%<0.01%
Mar 202636.2%19.8%24.2%10.8%8.9%<0.01%
Apr 202638.5%21.1%21.1%11.6%7.7%0.01%
May 202637.6%20.6%25.1%9.2%7.5%<0.01%
Jun 202641.3%22.6%22.6%6.8%6.8%0.01%
Jul 202639.3%21.5%26.3%6.5%6.5%0.01%
Aug 202634.1%22.7%22.7%10.2%10.2%0.01%
Sep 2026——————

  1. 1.Patagonia

    34.1%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -5.3 points.

  2. 2.Arc'teryx

    22.7%

    Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +1.2 points.

  3. 3.The North Face

    22.7%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -3.5 points.

  4. 4.Barbour

    10.2%

    Held 4th. 823K estimated branded searches, +82.9% vs prior month. Share +3.8 points.

  5. 5.Canada Goose

    10.2%

    Held 5th. 823K estimated branded searches, +82.9% vs prior month. Share +3.8 points.

  6. 6.Columbia

    0.01%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Arc'teryx and its closest rivals

How has branded search demand for Arc'teryx changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Arc'teryx worldwide fell from 2.7M to 1.8M.
  • Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among jackets worldwide increased from 19.8% to 22.7%.
  • Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among jackets worldwide peaked at 24.3% in December 2025 and was lowest at 19.8% in October 2025.
  • Across the 11 months ending August 2026, Arc'teryx rose from 3rd to 2nd among jackets worldwide.

How did search popularity change for jackets worldwide in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%.

  2. In August 2026, Barbour gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.

  3. In August 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.

  4. In August 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 39.3% to 34.1%.

  5. In August 2026, The North Face lost estimated Share of Search among jackets worldwide, from 26.3% to 22.7%.

  6. Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.

How is Arc'teryx measured?

Brandwave collects information about searches that people make online using Arc'teryx’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • arcteryx

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How the Brand Demand Index is measured

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