Arc'teryx vs Burton:Which is more popular?
In September 2026, Arc'teryx had more branded searches than Burton among snow pants brands worldwide. Arc'teryx had about 2.2 million branded searches, while Burton had 95,800. Arc'teryx made up 21.1% of all snow pants brand searches we track, and Burton accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about snow pants brands, Arc'teryx and Burton each appeared in three of the five answers. Arc'teryx and Burton were each mentioned first in two of the four answers.
Who do people search for more?
Arc'teryx, about 23 searches for every 1 for Burton
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top snow pants brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Arc'teryx was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Burton was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Arc'teryx and Burton were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st
The North Face2nd- Arc'teryx3rd
Burton4th
Helly Hansen5th
Outdoor Research6th
Columbia7th
Volcom8th
Roxy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The North Face3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Patagonia3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arc'teryx3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Volcom2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Outdoor Research2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow pants brands
5 answers
Asked ChatGPT
“Which snow pants brand should I buy?”
Asked ChatGPT
“What are the best snow pants brands?”
Asked ChatGPT
“What's the best snow pants brand for skiing?”
Searched Google, AI Overview
“waterproof snow pants”
Searched Google, AI Overview
“snowboard pants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Arc'teryx or Burton more popular in search?
This chart shows how often people search Google for Arc'teryx and Burton by name. Each line represents a brand's share of searches for all nine snow pants brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Arc'teryx, Burton. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Roxy | Volcom | Columbia | Burton | Outdoor Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 26.4% | 17.7% | 5.3% | 2.9% | 1.6% | 1.3% | 0.82% | 0.59% |
| Nov 2025 | 48.1% | 21.6% | 17.7% | 5.3% | 2.4% | 1.3% | 1.9% | 1% | 0.58% |
| Dec 2025 | 45.3% | 20.4% | 20.4% | 5% | 2.7% | 1.5% | 2.2% | 1.7% | 0.67% |
| Jan 2026 | 42.2% | 23.2% | 19% | 5.7% | 3.8% | 1.7% | 1.7% | 2.1% | 0.62% |
| Feb 2026 | 39.9% | 26.8% | 17.9% | 5.4% | 3.6% | 1.6% | 1.3% | 2.5% | 0.88% |
| Mar 2026 | 35.9% | 32.1% | 17.6% | 4.3% | 5.3% | 1.9% | 1.1% | 1.1% | 0.71% |
| Apr 2026 | 32.8% | 33% | 18.1% | 4.4% | 6.6% | 2.4% | 1.1% | 0.63% | 0.89% |
| May 2026 | 37.2% | 30.6% | 16.7% | 5% | 6.1% | 2.2% | 0.83% | 0.48% | 0.83% |
| Jun 2026 | 32.9% | 33.2% | 18.2% | 4.5% | 6.7% | 2.4% | 0.73% | 0.53% | 0.9% |
| Jul 2026 | 37% | 30.4% | 16.7% | 4.1% | 7.5% | 2.2% | 0.67% | 0.58% | 0.82% |
| Aug 2026 | 37.9% | 28.4% | 19% | 4.7% | 5.7% | 2.1% | 0.77% | 0.79% | 0.77% |
| Sep 2026 | 38.3% | 25.8% | 21.1% | 5.2% | 5.2% | 1.9% | 1% | 0.9% | 0.7% |
How has the Arc'teryx and Burton comparison changed over the last 12 months?
3 findings
- Arc'teryx was ahead of Burton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among snow pants brands worldwide moved from 17.7% to 21.1%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 12 months ending September 2026, Burton’s share of searches among snow pants brands worldwide moved from 0.82% to 0.9%, and its estimated monthly branded searches moved from 127K to 95.8K.
How did search popularity change for snow pants brands worldwide in September 2026?
2 changes
In September 2026, Arc'teryx gained share of searches among snow pants brands worldwide, from 19% to 21.1%.
In September 2026, Burton fell from 7th to 8th among snow pants brands worldwide.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Arc'teryx’s and Burton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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