How popular isRab in search?
In September 2026, people searched for Rab by name about 368,000 times worldwide, a 22.3% increase from the previous year. These searches made up 1.4% of all global puffer jacket brand searches, placing Rab eighth out of nine brands. These are worldwide searches for English-language branded terms.
Uniqlo52.9%
The North Face15.8%
Patagonia10.7%
Arc'teryx8.7%
Canada Goose3.9%
Moncler3.9%
Kathmandu2.1%
Rab1.4%
Columbia0.53%
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Which puffer jacket brands compete with Rab?
Share of searches by month for Uniqlo, The North Face, Patagonia, Arc'teryx, Canada Goose, Moncler, Kathmandu, Rab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | The North Face | Patagonia | Arc'teryx | Canada Goose | Moncler | Kathmandu | Rab | Columbia |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 19.2% | 11.7% | 7.8% | 5.2% | 5.2% | 1.9% | 0.86% | 0.47% |
| Nov 2025 | 42.8% | 23.3% | 10.5% | 8.6% | 7% | 4.7% | 1.7% | 0.77% | 0.63% |
| Dec 2025 | 41.3% | 22.6% | 10.2% | 10.2% | 6.8% | 5.6% | 2% | 0.75% | 0.61% |
| Jan 2026 | 45.2% | 20.2% | 11.1% | 9.1% | 6.1% | 5% | 1.8% | 1% | 0.45% |
| Feb 2026 | 44.1% | 19.8% | 13.3% | 8.9% | 4.8% | 4.8% | 2.2% | 1.5% | 0.54% |
| Mar 2026 | 53.5% | 14.7% | 13.2% | 7.2% | 3.2% | 3.2% | 3.2% | 1.2% | 0.43% |
| Apr 2026 | 59.1% | 11.8% | 11.9% | 6.5% | 2.4% | 2.9% | 3.6% | 1.3% | 0.48% |
| May 2026 | 57.6% | 14.1% | 11.6% | 6.3% | 2.3% | 2.8% | 3.5% | 1.3% | 0.47% |
| Jun 2026 | 54.2% | 13.3% | 13.4% | 7.3% | 2.2% | 2.7% | 4.9% | 1.5% | 0.54% |
| Jul 2026 | 52.9% | 15.9% | 13.1% | 7.2% | 2.1% | 2.6% | 3.9% | 1.8% | 0.52% |
| Aug 2026 | 54.8% | 14.8% | 11% | 7.4% | 3.3% | 3.3% | 3.3% | 1.5% | 0.54% |
| Sep 2026 | 52.9% | 15.8% | 10.7% | 8.7% | 3.9% | 3.9% | 2.1% | 1.4% | 0.53% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.9% | 13.6M | 0% | -1.9 points | |
| 2, held 2nd | 15.8% | 4.1M | +11.2% | +1.1 points | |
| 3, held 3rd | 10.7% | 2.7M | 0% | -0.4 points | |
| 4, held 4th | 8.7% | 2.2M | +22.4% | +1.3 points | |
| 5, held 5th | 3.9% | 1M | +21.5% | +0.6 points | |
| 6, moved from 7th to 6th | 3.9% | 1M | +21.5% | +0.6 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.1% | 550K | -33.2% | -1.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.4% | 368K | 0% | -0.1 points | |
| 9, held 9th | 0.53% | 135K | 0% | 0 points |
1.
Uniqlo52.9%
Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share -1.9 points.
15.8%
Held 2nd. 4.1M estimated branded searches, +11.2% vs prior month. Share +1.1 points.
10.7%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.4 points.
8.7%
Held 4th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.3 points.
3.9%
Held 5th. 1M estimated branded searches, +21.5% vs prior month. Share +0.6 points.
6.
Moncler3.9%
Moved from 7th to 6th. 1M estimated branded searches, +21.5% vs prior month. Share +0.6 points.
2.1%
Moved from 6th to 7th. 550K estimated branded searches, -33.2% vs prior month. Share -1.2 points.
8.
Rab1.4%
Held 8th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Columbia0.53%
Held 9th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Rab and its closest rivals
Every comparison with Rab
16 comparisons
How has branded search demand for Rab changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rab worldwide rose from 301K to 368K.
- Across the 12 months ending September 2026, Rab’s share of searches among puffer jacket brands worldwide increased from 0.86% to 1.4%.
- Across the 12 months ending September 2026, Rab’s share of searches among puffer jacket brands worldwide peaked at 1.8% in July 2026 and was lowest at 0.75% in December 2025.
How did search popularity change for puffer jacket brands worldwide in September 2026?
6 changes
In September 2026, Moncler overtook Kathmandu to rank 6th among puffer jacket brands worldwide, with 3.9% of the searches.
In September 2026, Arc'teryx gained share of searches among puffer jacket brands worldwide, from 7.4% to 8.7%.
In September 2026, The North Face gained share of searches among puffer jacket brands worldwide, from 14.8% to 15.8%.
In September 2026, Canada Goose gained share of searches among puffer jacket brands worldwide, from 3.3% to 3.9%.
In September 2026, Uniqlo lost share of searches among puffer jacket brands worldwide, from 54.8% to 52.9%.
In September 2026, Kathmandu lost share of searches among puffer jacket brands worldwide, from 3.3% to 2.1%.
How are Rab’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rab
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Where does Rab compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Puffer jacket brands | 8th of 9 | 1.4% | Shown above |
| Waterproof jacket brands | 7th of 9 | 3.1% | Show ranking |
| Outdoor clothing brands | 6th of 11 | 3.3% | Show ranking |
| Softshell jacket brands | 3rd of 6 | 10.9% | Show ranking |
Is Rab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.