How popular isRab in search?
In September 2026, there were an estimated 368K branded searches for Rab worldwide which is up 22.3% over the last 12 months. Rab holds 6.6% estimated Share of Search among waterproof jacket brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Patagonia49.2%
Barbour21.9%Helly Hansen9.9%
Carhartt8.1%Rab6.6%
Columbia4.4%
Follow Rab and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which waterproof jacket brands compete with Rab?
Share of Search by month for Patagonia, Barbour, Helly Hansen, Carhartt, Rab, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Barbour | Helly Hansen | Carhartt | Rab | Columbia |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 22.2% | 10% | 10% | 3.7% | 4.5% |
| Nov 2025 | 46.9% | 17.2% | 11.4% | 14.1% | 3.4% | 7% |
| Dec 2025 | 43.4% | 19.4% | 10.6% | 15.9% | 3.2% | 7.4% |
| Jan 2026 | 51.3% | 15.3% | 12.6% | 10.3% | 4.6% | 5.9% |
| Feb 2026 | 56.2% | 13.8% | 11.3% | 7.5% | 6.2% | 5% |
| Mar 2026 | 59.6% | 17.8% | 8% | 5.4% | 5.4% | 3.9% |
| Apr 2026 | 59.1% | 17.8% | 7.9% | 4.3% | 6.5% | 4.3% |
| May 2026 | 60.7% | 14.9% | 10% | 3.7% | 6.7% | 4.1% |
| Jun 2026 | 65.3% | 10.7% | 8.8% | 3.9% | 7.2% | 4.1% |
| Jul 2026 | 64.3% | 10.6% | 8.6% | 3.9% | 8.6% | 4% |
| Aug 2026 | 56.6% | 17% | 9.3% | 5.1% | 7.6% | 4.3% |
| Sep 2026 | 49.2% | 21.9% | 9.9% | 8.1% | 6.6% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 2.7M | 0% | -7.5 points | |
| 2, held 2nd | 21.9% | 1.2M | +48.2% | +4.9 points | |
| 3, held 3rd | 9.9% | 550K | +22.2% | +0.6 points | |
| 4, moved from 5th to 4th | 8.1% | 450K | +82.9% | +3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.6% | 368K | 0% | -1 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.4% | 246K | +17% | +0.1 points |
49.2%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -7.5 points.
2.
Barbour21.9%
Held 2nd. 1.2M estimated branded searches, +48.2% vs prior month. Share +4.9 points.
9.9%
Held 3rd. 550K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
4.
Carhartt8.1%
Moved from 5th to 4th. 450K estimated branded searches, +82.9% vs prior month. Share +3 points.
5.
6.6%
Moved from 4th to 5th. 368K estimated branded searches, 0% vs prior month. Share -1 points.
6.
Columbia4.4%
Held 6th. 246K estimated branded searches, +17% vs prior month. Share +0.1 points.
Compare search popularity between Rab and its closest rivals
How has branded search demand for Rab changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rab worldwide rose from 301K to 368K.
- Across the 12 months ending September 2026, Rab’s estimated Share of Search among waterproof jacket brands worldwide increased from 3.7% to 6.6%.
- Across the 12 months ending September 2026, Rab’s estimated Share of Search among waterproof jacket brands worldwide peaked at 8.6% in July 2026 and was lowest at 3.2% in December 2025.
- Across the 12 months ending September 2026, Rab rose from 6th to 5th among waterproof jacket brands worldwide.
How did search popularity change for waterproof jacket brands worldwide in September 2026?
6 changes
In September 2026, Carhartt overtook Rab to rank 4th among waterproof jacket brands worldwide, with 8.1% estimated Share of Search.
In September 2026, Barbour gained estimated Share of Search among waterproof jacket brands worldwide, from 17% to 21.9%.
In September 2026, Helly Hansen gained estimated Share of Search among waterproof jacket brands worldwide, from 9.3% to 9.9%.
In September 2026, Patagonia lost estimated Share of Search among waterproof jacket brands worldwide, from 56.6% to 49.2%.
In September 2026, Rab lost estimated Share of Search among waterproof jacket brands worldwide, from 7.6% to 6.6%.
Estimated monthly branded searches for Columbia worldwide fell 33% over 12 measured months, from 366K to 246K in September 2026.
Where does Rab compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Outdoor clothing brands | 5th of 9 | 3.5% | Show ranking |
| Waterproof jacket brands | 5th of 6 | 6.6% | Shown above |
How is Rab measured?
Brandwave collects information about searches that people make online using Rab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rab
Do you work for Rab? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Rab your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.