Brandwave

Mizzen+Main vs Uniqlo:Which is more popular?

In September 2026, Mizzen+Main had more branded searches than Uniqlo among men’s shirt brands worldwide. Mizzen+Main had about 45,200 branded searches, while Uniqlo had 38,500. Mizzen+Main made up 2.6% of all men’s shirt brand searches we track, and Uniqlo accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about men’s shirt brands, Uniqlo appeared in four of the five answers and Mizzen+Main in one. Uniqlo was mentioned before Mizzen+Main in two out of three answers.

Among men’s shirt brands worldwide in September 2026

Who do people search for more?

Mizzen+Main, about 17% more searches than Uniqlo

Mizzen+Main 45.2K searchesUniqlo 38.5K searches

Who does AI mention more?

Uniqlo, mentioned in 4 of 5 answers, Mizzen+Main in 1

Uniqlo in 4 of 5Mizzen+Main in 1 of 5

Who does AI recommend more?

Uniqlo, named ahead of Mizzen+Main in 2 of 3 answers

Uniqlo first in 2Mizzen+Main first in 1

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Top men’s shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Uniqlo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mizzen+Main was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Uniqlo was listed before Mizzen+Main in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Charles Tyrwhitt2nd
  3. Ralph Lauren3rd
  4. Brooks Brothers4th
  5. Mizzen+Main5th
  6. Eton6th
  7. Van Heusen–
  8. UNTUCKit–
  9. Proper Cloth–
  10. T.M.Lewin–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charles Tyrwhitt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ralph Lauren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizzen+Main1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Van Heusen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UNTUCKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proper Cloth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T.M.Lewin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about men’s shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Mizzen+Main or Uniqlo more popular in search?

This chart shows how often people search Google for Mizzen+Main and Uniqlo by name. Each line represents a brand's share of searches for all 12 men’s shirt brands we track, month by month, from English-language searches worldwide.

Mizzen+Main and Uniqlo among men’s shirt brands worldwide, by month

Share of searches by month for Mizzen+Main, Uniqlo. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles TyrwhittVan HeusenRalph LaurenUNTUCKitProper ClothT.M.LewinBrooks BrothersMizzen+MainUniqloEtonTwilloryMinistry of Supply
Oct 202543.2%19.3%13.2%5.8%3.9%3.2%2.6%2.6%1.9%2.1%1.4%0.78%
Nov 202543.4%19.4%10.8%7.1%3.9%3.9%2.1%3.1%1.6%2.1%1.7%0.64%
Dec 202539.4%21.6%10.3%9.7%3.5%3.5%2.9%3.5%1.8%1.9%1.3%0.58%
Jan 202638.4%25.7%11.7%5.2%4.2%4.2%2.3%2.5%1.9%1.9%1.3%0.69%
Feb 202643.2%19.3%11.2%4.8%4.8%3.9%2.6%2.9%2.4%2.6%1.7%0.64%
Mar 202637.3%16.7%24.1%4.1%4.1%2.7%2.2%2.5%1.8%2.2%1.5%0.67%
Apr 202638.3%14%21.7%5.1%5.1%3.4%2.3%3.1%2.4%2.3%1.5%0.56%
May 202646.3%13.8%12.1%6.2%5.1%3.4%2.8%3.1%2.3%2.8%1.5%0.68%
Jun 202646.6%17%10.4%6.2%4.2%3.4%2.8%2.9%2.1%2.3%1.5%0.46%
Jul 202642.1%28.2%9.4%3.8%3.1%3.1%2.5%2.3%1.9%1.7%1.4%0.41%
Aug 202647.4%17.3%10.6%4.3%4.3%4.3%2.8%2.6%2.2%1.9%1.9%0.47%
Sep 202647.8%17.5%10.2%5.3%4.3%3.5%2.9%2.6%2.2%1.6%1.6%0.47%

How has the Mizzen+Main and Uniqlo comparison changed over the last 12 months?

3 findings
  • Mizzen+Main was ahead of Uniqlo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mizzen+Main’s share of searches among men’s shirt brands worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 41.2K to 45.2K.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among men’s shirt brands worldwide moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 30K to 38.5K.

How did search popularity change for men’s shirt brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Uniqlo worldwide rose 28.3% over 12 measured months, from 30K to 38.5K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mizzen+Main’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mizzen+Main

2 branded search terms

  • mizzen and main
  • mizzen+main

Uniqlo

2 branded search terms

  • uniqlo oxford shirt
  • uniqlo shirts

How the Brand Demand Index is measured

Other head-to-heads among men’s shirt brands

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