Men’s shirt brands:Which are most popular?
In September 2026, Charles Tyrwhitt was the most searched men’s shirt brand worldwide, accounting for 47.8% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Charles Tyrwhitt and Uniqlo were mentioned most often, in four of the five answers. Uniqlo was recommended most often, coming first in two out of three responses that gave a list.
Charles TyrwhittShare of searches 47.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Van HeusenShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Ralph LaurenShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
UNTUCKitShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Proper ClothShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow men’s shirt brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top men’s shirt brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Charles Tyrwhitt and Uniqlo were mentioned most often, in four of the five answers. Uniqlo was recommended most often, coming first in two out of three answers that gave a list. Charles Tyrwhitt was second, and Ralph Lauren was third. Van Heusen, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Charles Tyrwhitt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ralph Lauren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mizzen+Main1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Van Heusen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- UNTUCKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Proper Cloth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
T.M.Lewin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Twillory0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ministry of Supply0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about men’s shirt brands
5 answers
Asked ChatGPT
“Which men's shirt brand should I buy?”
Asked ChatGPT
“What are the best men's shirt brands?”
Asked ChatGPT
“What's the best men's shirt brand for work shirts?”
Searched Google, AI Overview
“mens shirts”
Searched Google, AI Overview
“men's dress shirts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which men’s shirt brands do people search for most?
This chart shows how often people search Google for each men’s shirt brand by name. Each line represents a brand's share of searches for all 12 men’s shirt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Charles Tyrwhitt, Van Heusen, Ralph Lauren, UNTUCKit, Proper Cloth, T.M.Lewin, Brooks Brothers, Mizzen+Main, Uniqlo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Tyrwhitt | Van Heusen | Ralph Lauren | UNTUCKit | Proper Cloth | T.M.Lewin | Brooks Brothers | Mizzen+Main | Uniqlo | Eton | Twillory | Ministry of Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 19.3% | 13.2% | 5.8% | 3.9% | 3.2% | 2.6% | 2.6% | 1.9% | 2.1% | 1.4% | 0.78% |
| Nov 2025 | 43.4% | 19.4% | 10.8% | 7.1% | 3.9% | 3.9% | 2.1% | 3.1% | 1.6% | 2.1% | 1.7% | 0.64% |
| Dec 2025 | 39.4% | 21.6% | 10.3% | 9.7% | 3.5% | 3.5% | 2.9% | 3.5% | 1.8% | 1.9% | 1.3% | 0.58% |
| Jan 2026 | 38.4% | 25.7% | 11.7% | 5.2% | 4.2% | 4.2% | 2.3% | 2.5% | 1.9% | 1.9% | 1.3% | 0.69% |
| Feb 2026 | 43.2% | 19.3% | 11.2% | 4.8% | 4.8% | 3.9% | 2.6% | 2.9% | 2.4% | 2.6% | 1.7% | 0.64% |
| Mar 2026 | 37.3% | 16.7% | 24.1% | 4.1% | 4.1% | 2.7% | 2.2% | 2.5% | 1.8% | 2.2% | 1.5% | 0.67% |
| Apr 2026 | 38.3% | 14% | 21.7% | 5.1% | 5.1% | 3.4% | 2.3% | 3.1% | 2.4% | 2.3% | 1.5% | 0.56% |
| May 2026 | 46.3% | 13.8% | 12.1% | 6.2% | 5.1% | 3.4% | 2.8% | 3.1% | 2.3% | 2.8% | 1.5% | 0.68% |
| Jun 2026 | 46.6% | 17% | 10.4% | 6.2% | 4.2% | 3.4% | 2.8% | 2.9% | 2.1% | 2.3% | 1.5% | 0.46% |
| Jul 2026 | 42.1% | 28.2% | 9.4% | 3.8% | 3.1% | 3.1% | 2.5% | 2.3% | 1.9% | 1.7% | 1.4% | 0.41% |
| Aug 2026 | 47.4% | 17.3% | 10.6% | 4.3% | 4.3% | 4.3% | 2.8% | 2.6% | 2.2% | 1.9% | 1.9% | 0.47% |
| Sep 2026 | 47.8% | 17.5% | 10.2% | 5.3% | 4.3% | 3.5% | 2.9% | 2.6% | 2.2% | 1.6% | 1.6% | 0.47% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.8% | 823K | 0% | +0.5 points | |
| 2, held 2nd | 17.5% | 301K | 0% | +0.2 points | |
| 3, held 3rd | 10.2% | 176K | -4.9% | -0.4 points | |
| 4, moved from 6th to 4th | 5.3% | 90.5K | +22.3% | +1 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 4.3% | 74K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 3.5% | 60.5K | -18.2% | -0.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.9% | 49.5K | 0% | 0 points | |
| 8, held 8th | 2.6% | 45.2K | 0% | 0 points | |
| 9, held 9th | 2.2% | 38.5K | 0% | 0 points | |
| 10, held 10th | 1.6% | 27.1K | -18.1% | -0.3 points | |
| 11, held 11th | 1.6% | 27.1K | -18.1% | -0.3 points | |
| 12, held 12th | 0.47% | 8.1K | 0% | 0 points |
47.8%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.5 points.
17.5%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.2%
Held 3rd. 176K estimated branded searches, -4.9% vs prior month. Share -0.4 points.
4.
UNTUCKit5.3%
Moved from 6th to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1 points.
4.3%
Moved from 4th to 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
3.5%
Moved from 5th to 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
2.9%
Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
2.6%
Held 8th. 45.2K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Uniqlo2.2%
Held 9th. 38.5K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Eton1.6%
Held 10th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
11.
Twillory1.6%
Held 11th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
0.47%
Held 12th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among men’s shirt brands worldwide?
12 brands
In September 2026, Charles Tyrwhitt was the most searched among men’s shirt brands worldwide, with an estimated 823K branded searches, 47.8% of all searches for the 12 we track. Van Heusen is in 2nd place, 30.3 percentage points behind at 17.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Charles Tyrwhitt | 43.2% → 47.8% | 47.8%Sep 2026 | 37.3%Mar 2026 | 1st |
| Van Heusen | 19.3% → 17.5% | 28.2%Jul 2026 | 13.8%May 2026 | 2nd |
| Ralph Lauren | 13.2% → 10.2% | 24.1%Mar 2026 | 9.4%Jul 2026 | 3rd |
| UNTUCKit | 5.8% → 5.3% | 9.7%Dec 2025 | 3.8%Jul 2026 | 4th |
| Proper Cloth | 3.9% → 4.3% | 5.1%Apr 2026 | 3.1%Jul 2026 | 5th |
| T.M.Lewin | 3.2% → 3.5% | 4.3%Aug 2026 | 2.7%Mar 2026 | 6th |
| Brooks Brothers | 2.6% → 2.9% | 2.9%Dec 2025 | 2.1%Nov 2025 | 8th → 7th |
| Mizzen+Main | 2.6% | 3.5%Dec 2025 | 2.3%Jul 2026 | 7th → 8th |
| Uniqlo | 1.9% → 2.2% | 2.4%Apr 2026 | 1.6%Nov 2025 | 10th → 9th |
| Eton | 2.1% → 1.6% | 2.8%May 2026 | 1.6%Sep 2026 | 9th → 10th |
| Twillory | 1.4% → 1.6% | 1.9%Aug 2026 | 1.3%Jan 2026 | 11th |
| Ministry of Supply | 0.78% → 0.47% | 0.78%Oct 2025 | 0.41%Jul 2026 | 12th |
Each finding as a sentence
- Across the 12 months ending September 2026, Charles Tyrwhitt’s share of searches among men’s shirt brands worldwide increased from 43.2% to 47.8%.
- Across the 12 months ending September 2026, Van Heusen’s share of searches among men’s shirt brands worldwide decreased from 19.3% to 17.5%.
- Across the 12 months ending September 2026, Ralph Lauren’s share of searches among men’s shirt brands worldwide decreased from 13.2% to 10.2%.
- Across the 12 months ending September 2026, UNTUCKit’s share of searches among men’s shirt brands worldwide decreased from 5.8% to 5.3%.
- Across the 12 months ending September 2026, Eton’s share of searches among men’s shirt brands worldwide decreased from 2.1% to 1.6%.
- Across the 12 months ending September 2026, Charles Tyrwhitt’s share of searches among men’s shirt brands worldwide peaked at 47.8% in September 2026 and was lowest at 37.3% in March 2026.
- Across the 12 months ending September 2026, Van Heusen’s share of searches among men’s shirt brands worldwide peaked at 28.2% in July 2026 and was lowest at 13.8% in May 2026.
- Across the 12 months ending September 2026, Ralph Lauren’s share of searches among men’s shirt brands worldwide peaked at 24.1% in March 2026 and was lowest at 9.4% in July 2026.
- Across the 12 months ending September 2026, UNTUCKit’s share of searches among men’s shirt brands worldwide peaked at 9.7% in December 2025 and was lowest at 3.8% in July 2026.
- Across the 12 months ending September 2026, Proper Cloth’s share of searches among men’s shirt brands worldwide peaked at 5.1% in April 2026 and was lowest at 3.1% in July 2026.
- Across the 12 months ending September 2026, T.M.Lewin’s share of searches among men’s shirt brands worldwide peaked at 4.3% in August 2026 and was lowest at 2.7% in March 2026.
- Across the 12 months ending September 2026, Mizzen+Main’s share of searches among men’s shirt brands worldwide peaked at 3.5% in December 2025 and was lowest at 2.3% in July 2026.
- Across the 12 months ending September 2026, Eton’s share of searches among men’s shirt brands worldwide peaked at 2.8% in May 2026 and was lowest at 1.6% in September 2026.
- Across the 12 months ending September 2026, Brooks Brothers rose from 8th to 7th among men’s shirt brands worldwide.
- Across the 12 months ending September 2026, Mizzen+Main fell from 7th to 8th among men’s shirt brands worldwide.
- Across the 12 months ending September 2026, Uniqlo rose from 10th to 9th among men’s shirt brands worldwide.
- Across the 12 months ending September 2026, Eton fell from 9th to 10th among men’s shirt brands worldwide.
- Across the 12 months ending September 2026, Proper Cloth, T.M.Lewin, Twillory and Ministry of Supply held steady: their share of searches among men’s shirt brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for men’s shirt brands worldwide in September 2026?
8 changes
In September 2026, UNTUCKit overtook Proper Cloth and T.M.Lewin to rank 4th among men’s shirt brands worldwide, with 5.3% of the searches.
In September 2026, T.M.Lewin lost share of searches among men’s shirt brands worldwide, from 4.3% to 3.5%.
Estimated monthly branded searches for Uniqlo worldwide rose 28.3% over 12 measured months, from 30K to 38.5K in September 2026.
Estimated monthly branded searches for Proper Cloth worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
Estimated monthly branded searches for Charles Tyrwhitt worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.
Estimated monthly branded searches for Brooks Brothers worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Estimated monthly branded searches for Twillory worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Estimated monthly branded searches for Ministry of Supply worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
Compare popularity between leading brands
- Charles Tyrwhitt vs Van Heusen: compare popularity
- Charles Tyrwhitt vs Ralph Lauren: compare popularity
- Charles Tyrwhitt vs UNTUCKit: compare popularity
- Charles Tyrwhitt vs Proper Cloth: compare popularity
- Van Heusen vs Ralph Lauren: compare popularity
- Van Heusen vs UNTUCKit: compare popularity
- Van Heusen vs Proper Cloth: compare popularity
- Ralph Lauren vs UNTUCKit: compare popularity
- Ralph Lauren vs Proper Cloth: compare popularity
- UNTUCKit vs Proper Cloth: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.