Brandwave

T.M.Lewin vs Uniqlo:Which is searched more?

In September 2026, T.M.Lewin had more branded searches than Uniqlo among men’s shirt brands worldwide. T.M.Lewin had about 60,500 branded searches, while Uniqlo had 38,500. T.M.Lewin made up 3.5% of all men’s shirt brand searches we track, and Uniqlo accounted for 2.2%. These are worldwide searches for English-language branded terms.

Share of searches among men’s shirt brands worldwide in September 2026Is T.M.Lewin or Uniqlo more popular in search?
T.M.Lewin3.5%60.5K searches
vs
Uniqlo2.2%38.5K searches

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Is T.M.Lewin or Uniqlo more popular in search?

Compare the brands men buy dress and casual shirts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

T.M.Lewin and Uniqlo among men’s shirt brands worldwide, by month

Share of searches by month for T.M.Lewin, Uniqlo. The figures are in the table below the chart.

View monthly share of searches table
MonthCharles TyrwhittVan HeusenRalph LaurenUNTUCKitProper ClothT.M.LewinBrooks BrothersMizzen+MainUniqloEtonTwilloryMinistry of Supply
Oct 202543.2%19.3%13.2%5.8%3.9%3.2%2.6%2.6%1.9%2.1%1.4%0.78%
Nov 202543.4%19.4%10.8%7.1%3.9%3.9%2.1%3.1%1.6%2.1%1.7%0.64%
Dec 202539.4%21.6%10.3%9.7%3.5%3.5%2.9%3.5%1.8%1.9%1.3%0.58%
Jan 202638.4%25.7%11.7%5.2%4.2%4.2%2.3%2.5%1.9%1.9%1.3%0.69%
Feb 202643.2%19.3%11.2%4.8%4.8%3.9%2.6%2.9%2.4%2.6%1.7%0.64%
Mar 202637.3%16.7%24.1%4.1%4.1%2.7%2.2%2.5%1.8%2.2%1.5%0.67%
Apr 202638.3%14%21.7%5.1%5.1%3.4%2.3%3.1%2.4%2.3%1.5%0.56%
May 202646.3%13.8%12.1%6.2%5.1%3.4%2.8%3.1%2.3%2.8%1.5%0.68%
Jun 202646.6%17%10.4%6.2%4.2%3.4%2.8%2.9%2.1%2.3%1.5%0.46%
Jul 202642.1%28.2%9.4%3.8%3.1%3.1%2.5%2.3%1.9%1.7%1.4%0.41%
Aug 202647.4%17.3%10.6%4.3%4.3%4.3%2.8%2.6%2.2%1.9%1.9%0.47%
Sep 202647.8%17.5%10.2%5.3%4.3%3.5%2.9%2.6%2.2%1.6%1.6%0.47%

How has the T.M.Lewin and Uniqlo comparison changed over the last 12 months?

3 findings
  • T.M.Lewin was ahead of Uniqlo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, T.M.Lewin’s share of searches among men’s shirt brands worldwide moved from 3.2% to 3.5%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Uniqlo’s share of searches among men’s shirt brands worldwide moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 30K to 38.5K.

How did search popularity change for men’s shirt brands worldwide in September 2026?

3 changes
  1. In September 2026, UNTUCKit overtook Proper Cloth and T.M.Lewin to rank 4th among men’s shirt brands worldwide, with 5.3% of the searches.

  2. In September 2026, T.M.Lewin lost share of searches among men’s shirt brands worldwide, from 4.3% to 3.5%.

  3. Estimated monthly branded searches for Uniqlo worldwide rose 28.3% over 12 measured months, from 30K to 38.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using T.M.Lewin’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

T.M.Lewin

1 branded search term

  • tm lewin

Uniqlo

2 branded search terms

  • uniqlo oxford shirt
  • uniqlo shirts

How the Brand Demand Index is measured

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