How popular isStance in search?
In August 2026, there were an estimated 20 branded searches for Stance worldwide which held steady over the last 11 months. Stance holds <0.01% estimated Share of Search among sock brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Bombas77%
Smartwool10.4%
Happy Socks6.9%
Darn Tough5.7%
Stance<0.01%
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Which sock brands compete with Stance?
Share of Search by month for Bombas, Smartwool, Happy Socks, Darn Tough, Stance. The figures are in the table below the chart.
View monthly share of search table
| Month | Bombas | Smartwool | Happy Socks | Darn Tough | Stance |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 11.5% | 14.1% | 4.2% | <0.01% |
| Nov 2025 | 62.8% | 12.7% | 18.9% | 5.7% | <0.01% |
| Dec 2025 | 58.6% | 14.5% | 21.6% | 5.3% | <0.01% |
| Jan 2026 | 66.7% | 16.3% | 10.9% | 6% | <0.01% |
| Feb 2026 | 69.6% | 14% | 11.4% | 5.1% | <0.01% |
| Mar 2026 | 76.7% | 8.4% | 10.3% | 4.6% | <0.01% |
| Apr 2026 | 75.9% | 8.3% | 10.2% | 5.6% | <0.01% |
| May 2026 | 75.9% | 8.3% | 10.2% | 5.6% | <0.01% |
| Jun 2026 | 77.3% | 8.5% | 8.5% | 5.7% | <0.01% |
| Jul 2026 | 78.5% | 8.6% | 7.1% | 5.8% | <0.01% |
| Aug 2026 | 77% | 10.4% | 6.9% | 5.7% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77% | 673K | 0% | -1.5 points | |
| 2, held 2nd | 10.4% | 90.5K | +22.3% | +1.7 points | |
| 3, held 3rd | 6.9% | 60.5K | 0% | -0.1 points | |
| 4, held 4th | 5.7% | 49.5K | 0% | -0.1 points | |
| 5, held 5th | <0.01% | 20 | 0% | 0 points |
1.Bombas
77%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.5 points.
10.4%
Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
6.9%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.7%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Stance<0.01%
Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Stance and its closest rivals
How has branded search demand for Stance changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Stance worldwide held steady at 20.
- Across the 11 months ending August 2026, Stance’s estimated Share of Search among sock brands worldwide held steady at <0.01%.
How did search popularity change for sock brands worldwide in August 2026?
3 changes
In August 2026, Smartwool gained estimated Share of Search among sock brands worldwide, from 8.6% to 10.4%.
In August 2026, Bombas lost estimated Share of Search among sock brands worldwide, from 78.5% to 77%.
Happy Socks’ estimated Share of Search among sock brands worldwide has lost ground for 3 months in a row, from 10.2% to 6.9% in August 2026.
Where does Stance compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sock brands | 5th of 5 | <0.01% | Shown above |
| Running socks | 6th of 6 | 0.01% | Show ranking |
How is Stance measured?
Brandwave collects information about searches that people make online using Stance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- stance nz
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Is Stance your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.