Hilly vs Stance:Which is searched more?
In August 2026, Hilly had more branded searches than Stance among running socks worldwide. Hilly was estimated to have 1.3K branded searches compared to Stance’s 20, and held a 0.66% Share of Search versus Stance’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hilly or Stance?
Compare the running socks people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hilly, Stance. The figures are in the table below the chart.
View monthly share of search table
| Month | Hilly | Stance |
|---|---|---|
| Oct 2025 | 0.58% | <0.01% |
| Nov 2025 | 0.48% | 0.01% |
| Dec 2025 | 0.44% | <0.01% |
| Jan 2026 | 0.55% | <0.01% |
| Feb 2026 | 0.76% | <0.01% |
| Mar 2026 | 0.87% | <0.01% |
| Apr 2026 | 0.88% | 0.01% |
| May 2026 | 0.88% | 0.01% |
| Jun 2026 | 0.72% | <0.01% |
| Jul 2026 | 0.73% | 0.01% |
| Aug 2026 | 0.66% | 0.01% |
| Sep 2026 | — | — |
How has the Hilly and Stance comparison changed over the last 12 months?
3 findings
- Hilly was ahead of Stance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hilly’s estimated Share of Search among running socks worldwide moved from 0.58% to 0.66%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 11 months ending August 2026, Stance’s estimated Share of Search among running socks worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for running socks worldwide in August 2026?
0 changes
Neither Hilly nor Stance moved beyond provider rounding among running socks in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hilly’s and Stance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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