How popular isHilly in search?
In August 2026, there were an estimated 1.3K branded searches for Hilly worldwide which held steady over the last 11 months. Hilly holds 0.66% estimated Share of Search among running socks worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which running socks compete with Hilly?
Share of Search by month for Smartwool, Feetures, Balega, Injinji, Hilly. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartwool | Feetures | Balega | Injinji | Hilly | Stance |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 22.2% | 10% | 6.6% | 0.58% | <0.01% |
| Nov 2025 | 62% | 22.8% | 10.2% | 4.6% | 0.48% | 0.01% |
| Dec 2025 | 69.6% | 17.1% | 9.4% | 3.4% | 0.44% | <0.01% |
| Jan 2026 | 69.5% | 17.1% | 7.7% | 5.1% | 0.55% | <0.01% |
| Feb 2026 | 63.9% | 19.2% | 10.5% | 5.7% | 0.76% | <0.01% |
| Mar 2026 | 49.3% | 27% | 14.8% | 8.1% | 0.87% | <0.01% |
| Apr 2026 | 40.8% | 33.4% | 14.9% | 10% | 0.88% | 0.01% |
| May 2026 | 40.8% | 33.4% | 14.9% | 10% | 0.88% | 0.01% |
| Jun 2026 | 40.9% | 33.4% | 15% | 10% | 0.72% | <0.01% |
| Jul 2026 | 41.6% | 34% | 15.2% | 8.3% | 0.73% | 0.01% |
| Aug 2026 | 45.8% | 30.6% | 13.7% | 9.2% | 0.66% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 90.5K | +22.3% | +4.2 points | |
| 2, held 2nd | 30.6% | 60.5K | 0% | -3.4 points | |
| 3, held 3rd | 13.7% | 27.1K | 0% | -1.5 points | |
| 4, held 4th | 9.2% | 18.1K | +22.3% | +0.8 points | |
| 5, held 5th | 0.66% | 1.3K | 0% | -0.1 points | |
| 6, held 6th | 0.01% | 20 | 0% | 0 points |
45.8%
Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +4.2 points.
2.
Feetures30.6%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3.4 points.
3.
Balega13.7%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.5 points.
4.
Injinji9.2%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
5.
Hilly0.66%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Stance0.01%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Hilly and its closest rivals
How has branded search demand for Hilly changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hilly worldwide held steady at 1.3K.
- Across the 11 months ending August 2026, Hilly’s estimated Share of Search among running socks worldwide held steady, from 0.58% to 0.66%.
How did search popularity change for running socks worldwide in August 2026?
4 changes
In August 2026, Smartwool gained estimated Share of Search among running socks worldwide, from 41.6% to 45.8%.
In August 2026, Injinji gained estimated Share of Search among running socks worldwide, from 8.3% to 9.2%.
In August 2026, Feetures lost estimated Share of Search among running socks worldwide, from 34% to 30.6%.
In August 2026, Balega lost estimated Share of Search among running socks worldwide, from 15.2% to 13.7%.
How is Hilly measured?
Brandwave collects information about searches that people make online using Hilly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hilly socks
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Is Hilly your brand?
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