Balega vs Hilly:Which is more popular by branded search?
In August 2026, Balega had more branded searches than Hilly among running socks worldwide. Balega was estimated to have 27.1K branded searches compared to Hilly’s 1.3K, and held a 13.7% Share of Search versus Hilly’s 0.66%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Balega or Hilly?
Compare the running socks people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Balega, Hilly. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartwool | Feetures | Balega | Injinji | Hilly | Stance |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 22.2% | 10% | 6.6% | 0.58% | <0.01% |
| Nov 2025 | 62% | 22.8% | 10.2% | 4.6% | 0.48% | 0.01% |
| Dec 2025 | 69.6% | 17.1% | 9.4% | 3.4% | 0.44% | <0.01% |
| Jan 2026 | 69.5% | 17.1% | 7.7% | 5.1% | 0.55% | <0.01% |
| Feb 2026 | 63.9% | 19.2% | 10.5% | 5.7% | 0.76% | <0.01% |
| Mar 2026 | 49.3% | 27% | 14.8% | 8.1% | 0.87% | <0.01% |
| Apr 2026 | 40.8% | 33.4% | 14.9% | 10% | 0.88% | 0.01% |
| May 2026 | 40.8% | 33.4% | 14.9% | 10% | 0.88% | 0.01% |
| Jun 2026 | 40.9% | 33.4% | 15% | 10% | 0.72% | <0.01% |
| Jul 2026 | 41.6% | 34% | 15.2% | 8.3% | 0.73% | 0.01% |
| Aug 2026 | 45.8% | 30.6% | 13.7% | 9.2% | 0.66% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Balega and Hilly comparison changed over the last 12 months?
3 findings
- Balega was ahead of Hilly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Balega’s estimated Share of Search among running socks worldwide moved from 10% to 13.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Hilly’s estimated Share of Search among running socks worldwide moved from 0.58% to 0.66%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for running socks worldwide in August 2026?
1 change
In August 2026, Balega lost estimated Share of Search among running socks worldwide, from 15.2% to 13.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Balega’s and Hilly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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