Brandwave

Running socks:Which brands are most popular in search?

In August 2026, Smartwool was the most searched among running socks worldwide, with an estimated 90.5K branded searches and 45.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Smartwool45.8%
  2. Feetures30.6%
  3. Balega13.7%
  4. Injinji9.2%
  5. Hilly0.66%
  6. Stance0.01%

Follow running socks and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the running socks people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among running socks worldwide, by month

Share of Search by month for Smartwool, Feetures, Balega, Injinji. The figures are in the table below the chart.

View monthly share of search table
MonthSmartwoolFeeturesBalegaInjinjiHillyStance
Oct 202560.6%22.2%10%6.6%0.58%<0.01%
Nov 202562%22.8%10.2%4.6%0.48%0.01%
Dec 202569.6%17.1%9.4%3.4%0.44%<0.01%
Jan 202669.5%17.1%7.7%5.1%0.55%<0.01%
Feb 202663.9%19.2%10.5%5.7%0.76%<0.01%
Mar 202649.3%27%14.8%8.1%0.87%<0.01%
Apr 202640.8%33.4%14.9%10%0.88%0.01%
May 202640.8%33.4%14.9%10%0.88%0.01%
Jun 202640.9%33.4%15%10%0.72%<0.01%
Jul 202641.6%34%15.2%8.3%0.73%0.01%
Aug 202645.8%30.6%13.7%9.2%0.66%0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Smartwool

    45.8%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +4.2 points.

  2. 2.Feetures

    30.6%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Balega

    13.7%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Injinji

    9.2%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  5. 5.Hilly

    0.66%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Stance

    0.01%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among running socks worldwide?

In August 2026, Smartwool was the most searched among running socks worldwide, with an estimated 90.5K branded searches and 45.8% estimated Share of Search within this set. Feetures is in 2nd place, 15.2 percentage points behind at 30.6% Share of Search.

Global running socks, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Smartwool60.6% → 45.8%69.6%Dec 202540.8%Apr 20261st
Feetures22.2% → 30.6%34%Jul 202617.1%Dec 20252nd
Balega10% → 13.7%15.2%Jul 20267.7%Jan 20263rd
Injinji6.6% → 9.2%10%Jun 20263.4%Dec 20254th
Hilly0.58% → 0.66%0.88%Apr 20260.44%Dec 20255th
Stance<0.01% → 0.01%0.01%Jul 2026<0.01%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Smartwool’s estimated Share of Search among running socks worldwide decreased from 60.6% to 45.8%.
  • Across the 11 months ending August 2026, Feetures’ estimated Share of Search among running socks worldwide increased from 22.2% to 30.6%.
  • Across the 11 months ending August 2026, Balega’s estimated Share of Search among running socks worldwide increased from 10% to 13.7%.
  • Across the 11 months ending August 2026, Injinji’s estimated Share of Search among running socks worldwide increased from 6.6% to 9.2%.
  • Across the 11 months ending August 2026, Smartwool’s estimated Share of Search among running socks worldwide peaked at 69.6% in December 2025 and was lowest at 40.8% in April 2026.
  • Across the 11 months ending August 2026, Feetures’ estimated Share of Search among running socks worldwide peaked at 34% in July 2026 and was lowest at 17.1% in December 2025.
  • Across the 11 months ending August 2026, Balega’s estimated Share of Search among running socks worldwide peaked at 15.2% in July 2026 and was lowest at 7.7% in January 2026.
  • Across the 11 months ending August 2026, Injinji’s estimated Share of Search among running socks worldwide peaked at 10% in June 2026 and was lowest at 3.4% in December 2025.
  • Across the 11 months ending August 2026, Hilly and Stance held steady: their estimated Share of Search among running socks worldwide each moved less than 0.5 percentage points.

How did search popularity change for running socks worldwide in August 2026?

  1. In August 2026, Smartwool gained estimated Share of Search among running socks worldwide, from 41.6% to 45.8%.

  2. In August 2026, Injinji gained estimated Share of Search among running socks worldwide, from 8.3% to 9.2%.

  3. In August 2026, Feetures lost estimated Share of Search among running socks worldwide, from 34% to 30.6%.

  4. In August 2026, Balega lost estimated Share of Search among running socks worldwide, from 15.2% to 13.7%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free