Feetures vs Injinji:Which is more popular by branded search?
In August 2026, Feetures had more branded searches than Injinji among running socks worldwide. Feetures was estimated to have 60.5K branded searches compared to Injinji’s 18.1K, and held a 30.6% Share of Search versus Injinji’s 9.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Feetures or Injinji?
Compare the running socks people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Feetures, Injinji. The figures are in the table below the chart.
View monthly share of search table
| Month | Smartwool | Feetures | Balega | Injinji | Hilly | Stance |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 22.2% | 10% | 6.6% | 0.58% | <0.01% |
| Nov 2025 | 62% | 22.8% | 10.2% | 4.6% | 0.48% | 0.01% |
| Dec 2025 | 69.6% | 17.1% | 9.4% | 3.4% | 0.44% | <0.01% |
| Jan 2026 | 69.5% | 17.1% | 7.7% | 5.1% | 0.55% | <0.01% |
| Feb 2026 | 63.9% | 19.2% | 10.5% | 5.7% | 0.76% | <0.01% |
| Mar 2026 | 49.3% | 27% | 14.8% | 8.1% | 0.87% | <0.01% |
| Apr 2026 | 40.8% | 33.4% | 14.9% | 10% | 0.88% | 0.01% |
| May 2026 | 40.8% | 33.4% | 14.9% | 10% | 0.88% | 0.01% |
| Jun 2026 | 40.9% | 33.4% | 15% | 10% | 0.72% | <0.01% |
| Jul 2026 | 41.6% | 34% | 15.2% | 8.3% | 0.73% | 0.01% |
| Aug 2026 | 45.8% | 30.6% | 13.7% | 9.2% | 0.66% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Feetures and Injinji comparison changed over the last 12 months?
3 findings
- Feetures was ahead of Injinji in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Feetures’ estimated Share of Search among running socks worldwide moved from 22.2% to 30.6%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Injinji’s estimated Share of Search among running socks worldwide moved from 6.6% to 9.2%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for running socks worldwide in August 2026?
2 changes
In August 2026, Injinji gained estimated Share of Search among running socks worldwide, from 8.3% to 9.2%.
In August 2026, Feetures lost estimated Share of Search among running socks worldwide, from 34% to 30.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Feetures’ and Injinji’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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