Brandwave

Mack Weldon vs Sunspel:Which is more popular?

In September 2026, Sunspel had more branded searches than Mack Weldon among t-shirt brands worldwide. Sunspel had about 8,100 branded searches, while Mack Weldon had 1,300. Sunspel made up 1.5% of all t-shirt brand searches we track, and Mack Weldon accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about t-shirt brands, Sunspel appeared in two of the five answers and Mack Weldon in none.

Among t-shirt brands worldwide in September 2026

Who do people search for more?

Sunspel, about 6 searches for every 1 for Mack Weldon

Sunspel 8.1K searchesMack Weldon 1.3K searches

Who does AI mention more?

Sunspel, mentioned in 2 of 5 answers, Mack Weldon in 0

Sunspel in 2 of 5Mack Weldon in 0 of 5

Who does AI recommend more?

Sunspel, the only one of the two named

Sunspel first in 2Mack Weldon never named

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Top t-shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sunspel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mack Weldon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Buck Mason2nd
  3. Hanes3rd
  4. Gildan4th
  5. Lady White Co.5th
  6. Sunspel6th
  7. James Perse6th
  8. Everlane8th
  9. True Classic–
  10. +4 more
  11. Mack Weldon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uniqlo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buck Mason4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gildan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lady White Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunspel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • James Perse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • True Classic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mack Weldon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about t-shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Mack Weldon or Sunspel more popular in search?

This chart shows how often people search Google for Mack Weldon and Sunspel by name. Each line represents a brand's share of searches for all 14 t-shirt brands we track, month by month, from English-language searches worldwide.

Mack Weldon and Sunspel among t-shirt brands worldwide, by month

Share of searches by month for Sunspel, Mack Weldon. The figures are in the table below the chart.

View monthly share of searches table
MonthTrue ClassicComfort ColorsUniqloFresh Clean ThreadsCuts ClothingHanesGildanBuck MasonLady White Co.AsketSunspelJames PerseEverlaneMack Weldon
Oct 202535.1%18.5%12.6%8.6%5.8%5.8%4.6%2.1%2.5%0.92%0.92%1.7%0.5%0.4%
Nov 202547.1%13.2%9.3%7.7%7%4.7%2.8%1.5%2.3%0.68%0.83%1%0.29%1.5%
Dec 202536.5%14.6%15.4%8.6%6.8%5.4%3.8%2.5%3.1%0.75%1.1%0.91%0.33%0.39%
Jan 202630.4%18.8%15.7%8.4%6.1%5.6%4.7%2.6%3.1%1.1%1.4%1.1%0.49%0.49%
Feb 202635.6%14.8%15.1%8.4%6.1%5.4%4.5%3%3%0.9%1.3%1.1%0.47%0.25%
Mar 202637.5%12.5%12.3%9.9%6.5%6.9%3.7%3.7%2.5%1.1%1.3%1.3%0.48%0.27%
Apr 202637.4%14.7%12.3%9.8%6.5%4.6%3.7%3%2.5%1.6%2%1.1%0.48%0.27%
May 202635.3%13.1%16.2%9.1%7.1%4.7%4%2.7%2.2%1.5%2.2%1.2%0.43%0.28%
Jun 202637%13.4%15.9%8.9%6.1%5.8%3.2%2.6%1.8%1.4%1.8%1.4%0.35%0.23%
Jul 202633.8%14.9%14.7%9.6%6.8%5.2%3.6%2.9%2.4%1.6%2%2%0.31%0.26%
Aug 202630.4%16.9%14.1%9.2%7%7.8%4.2%3.4%2.3%1.3%1.9%1%0.3%0.25%
Sep 202630.3%16.9%14.1%11.3%7.8%5%4.2%2.8%2.8%1.5%1.5%1.3%0.3%0.25%

Sunspel and Mack Weldon sell other things too, so only their searches that name this product count here, like “sunspel t shirt”.

How has the Mack Weldon and Sunspel comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Mack Weldon took it in November 2025, Sunspel took it in December 2025.
  • Across the 12 months ending September 2026, Mack Weldon’s share of searches among t-shirt brands worldwide moved from 0.4% to 0.25%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
  • Across the 12 months ending September 2026, Sunspel’s share of searches among t-shirt brands worldwide moved from 0.92% to 1.5%, and its estimated monthly branded searches moved from 4.4K to 8.1K.

How did search popularity change for t-shirt brands worldwide in September 2026?

2 changes

  1. In September 2026, Sunspel fell from 10th to 11th among t-shirt brands worldwide.

  2. Estimated monthly branded searches for Mack Weldon worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mack Weldon’s and Sunspel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mack Weldon

1 branded search term

  • mack weldon t shirt

Sunspel

1 branded search term

  • sunspel t shirt

How the Brand Demand Index is measured

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