Brandwave

How popular isSunspel?

In September 2026, people searched for Sunspel by name about 113,000 times worldwide, a 65.5% increase from the previous year. These searches made up 1.5% of all global t-shirt brand searches, placing Sunspel 11th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about t-shirt brands, Sunspel appeared in two of the five answers and was the joint sixth most recommended of the 14.

Search and AI answers in September 2026

Sunspel is the 11th most searched of 14 competitors and the joint sixth most recommended in AI answers.

  1. True ClassicShare of searches 30.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Comfort ColorsShare of searches 16.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. UniqloShare of searches 14.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Fresh Clean ThreadsShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SunspelShare of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+9 more

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Top t-shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sunspel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sunspel is the joint sixth most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uniqlo1st
  2. Buck Mason2nd
  3. Hanes3rd
  4. Gildan4th
  5. Lady White Co.5th
  6. Sunspel6th
  7. James Perse6th
  8. Everlane8th
  9. True Classic–
  10. Comfort Colors–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uniqlo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buck Mason4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hanes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gildan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lady White Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunspel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • James Perse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • True Classic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Comfort Colors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about t-shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which t-shirt brands compete with Sunspel?

Sunspel against t-shirt brands worldwide, by month

Share of searches by month for True Classic, Comfort Colors, Uniqlo, Fresh Clean Threads, Cuts Clothing, Hanes, Gildan, Buck Mason, Lady White Co., Sunspel. The figures are in the table below the chart.

View monthly share of searches table
MonthTrue ClassicComfort ColorsUniqloFresh Clean ThreadsCuts ClothingHanesGildanBuck MasonLady White Co.AsketSunspelJames PerseEverlaneMack Weldon
Oct 202535.1%18.5%12.6%8.6%5.8%5.8%4.6%2.1%2.5%0.92%0.92%1.7%0.5%0.4%
Nov 202547.1%13.2%9.3%7.7%7%4.7%2.8%1.5%2.3%0.68%0.83%1%0.29%1.5%
Dec 202536.5%14.6%15.4%8.6%6.8%5.4%3.8%2.5%3.1%0.75%1.1%0.91%0.33%0.39%
Jan 202630.4%18.8%15.7%8.4%6.1%5.6%4.7%2.6%3.1%1.1%1.4%1.1%0.49%0.49%
Feb 202635.6%14.8%15.1%8.4%6.1%5.4%4.5%3%3%0.9%1.3%1.1%0.47%0.25%
Mar 202637.5%12.5%12.3%9.9%6.5%6.9%3.7%3.7%2.5%1.1%1.3%1.3%0.48%0.27%
Apr 202637.4%14.7%12.3%9.8%6.5%4.6%3.7%3%2.5%1.6%2%1.1%0.48%0.27%
May 202635.3%13.1%16.2%9.1%7.1%4.7%4%2.7%2.2%1.5%2.2%1.2%0.43%0.28%
Jun 202637%13.4%15.9%8.9%6.1%5.8%3.2%2.6%1.8%1.4%1.8%1.4%0.35%0.23%
Jul 202633.8%14.9%14.7%9.6%6.8%5.2%3.6%2.9%2.4%1.6%2%2%0.31%0.26%
Aug 202630.4%16.9%14.1%9.2%7%7.8%4.2%3.4%2.3%1.3%1.9%1%0.3%0.25%
Sep 202630.3%16.9%14.1%11.3%7.8%5%4.2%2.8%2.8%1.5%1.5%1.3%0.3%0.25%

  1. 1.True Classic

    30.3%

    Held 1st. 160K estimated branded searches, -18.4% vs prior month. Share -0.1 points.

  2. 2.Comfort Colors

    16.9%

    Held 2nd. 88.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Uniqlo

    14.1%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Fresh Clean Threads

    11.3%

    Held 4th. 59.4K estimated branded searches, 0% vs prior month. Share +2.1 points.

  5. 5.Cuts Clothing

    7.8%

    Moved from 6th to 5th. 41.2K estimated branded searches, -8.8% vs prior month. Share +0.8 points.

  6. 6.Hanes

    5%

    Moved from 5th to 6th. 26.2K estimated branded searches, -48% vs prior month. Share -2.9 points.

  7. 7.Gildan

    4.2%

    Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

  8. 8.Buck Mason

    2.8%

    Held 8th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.6 points.

  9. 9.Lady White Co.

    2.8%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  10. 10.Asket

    1.5%

    Moved from 11th to 10th. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.Sunspel

    1.5%

    Moved from 10th to 11th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  12. 12.James Perse

    1.3%

    Held 12th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  13. 13.Everlane

    0.3%

    Held 13th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  14. 14.Mack Weldon

    0.25%

    Held 14th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Sunspel, Uniqlo and 6 other brands sell other things too, so only their searches that name this product count here, like “sunspel t shirt”.

Compare popularity between Sunspel and its closest rivals

Every comparison with Sunspel

23 comparisons

How has branded search demand for Sunspel changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sunspel worldwide rose from 68.5K to 113K.
  • Across the 12 months ending September 2026, Sunspel’s share of searches among t-shirt brands worldwide increased from 0.92% to 1.5%.
  • Across the 12 months ending September 2026, Sunspel’s share of searches among t-shirt brands worldwide peaked at 2.2% in May 2026 and was lowest at 0.83% in November 2025.
  • Across the 12 months ending September 2026, Sunspel rose from 12th to 11th among t-shirt brands worldwide.

How did search popularity change for t-shirt brands worldwide in September 2026?

6 changes

  1. In September 2026, Cuts Clothing overtook Hanes to rank 5th among t-shirt brands worldwide, with 7.8% of the searches.

  2. In September 2026, Fresh Clean Threads gained share of searches among t-shirt brands worldwide, from 9.2% to 11.3%.

  3. In September 2026, Lady White Co. gained share of searches among t-shirt brands worldwide, from 2.3% to 2.8%.

  4. In September 2026, Hanes lost share of searches among t-shirt brands worldwide, from 7.8% to 5%.

  5. In September 2026, Buck Mason lost share of searches among t-shirt brands worldwide, from 3.4% to 2.8%.

  6. Gildan’s share of searches among t-shirt brands worldwide has gained ground for 3 months in a row, from 3.2% to 4.2% in September 2026.

How are Sunspel’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sunspel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sunspel
  • sunspel polo
  • sunspel t shirt

Do you work for Sunspel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sunspel compete?

Sunspel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
T-shirt brands11th of 141.5%Shown above
Polo shirt brands7th of 123.8%Show ranking
Creator with pink hair and a pink jacket

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