Fresh Clean Threads vs Sunspel:Which is more popular?
In September 2026, Fresh Clean Threads had more branded searches than Sunspel among t-shirt brands worldwide. Fresh Clean Threads had about 59,400 branded searches, while Sunspel had 8,100. Fresh Clean Threads made up 11.3% of all t-shirt brand searches we track, and Sunspel accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about t-shirt brands, Sunspel appeared in two of the five answers and Fresh Clean Threads in none.
Who do people search for more?
Fresh Clean Threads, about 7 searches for every 1 for Sunspel
Who does AI mention more?
Sunspel, mentioned in 2 of 5 answers, Fresh Clean Threads in 0
Who does AI recommend more?
Sunspel, the only one of the two named
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Top t-shirt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sunspel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fresh Clean Threads did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Uniqlo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Buck Mason4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hanes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gildan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lady White Co.2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sunspel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
James Perse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Everlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
True Classic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fresh Clean Threads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about t-shirt brands
5 answers
Asked ChatGPT
“Which t-shirt brand should I buy?”
Asked ChatGPT
“What are the best t-shirt brands?”
Asked ChatGPT
“What's the best t-shirt brand for everyday basics?”
Searched Google, AI Overview
“mens t shirts”
Searched Google, AI Overview
“t shirt brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Fresh Clean Threads or Sunspel more popular in search?
This chart shows how often people search Google for Fresh Clean Threads and Sunspel by name. Each line represents a brand's share of searches for all 14 t-shirt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fresh Clean Threads, Sunspel. The figures are in the table below the chart.
View monthly share of searches table
| Month | True Classic | Comfort Colors | Uniqlo | Fresh Clean Threads | Cuts Clothing | Hanes | Gildan | Buck Mason | Lady White Co. | Asket | Sunspel | James Perse | Everlane | Mack Weldon |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 18.5% | 12.6% | 8.6% | 5.8% | 5.8% | 4.6% | 2.1% | 2.5% | 0.92% | 0.92% | 1.7% | 0.5% | 0.4% |
| Nov 2025 | 47.1% | 13.2% | 9.3% | 7.7% | 7% | 4.7% | 2.8% | 1.5% | 2.3% | 0.68% | 0.83% | 1% | 0.29% | 1.5% |
| Dec 2025 | 36.5% | 14.6% | 15.4% | 8.6% | 6.8% | 5.4% | 3.8% | 2.5% | 3.1% | 0.75% | 1.1% | 0.91% | 0.33% | 0.39% |
| Jan 2026 | 30.4% | 18.8% | 15.7% | 8.4% | 6.1% | 5.6% | 4.7% | 2.6% | 3.1% | 1.1% | 1.4% | 1.1% | 0.49% | 0.49% |
| Feb 2026 | 35.6% | 14.8% | 15.1% | 8.4% | 6.1% | 5.4% | 4.5% | 3% | 3% | 0.9% | 1.3% | 1.1% | 0.47% | 0.25% |
| Mar 2026 | 37.5% | 12.5% | 12.3% | 9.9% | 6.5% | 6.9% | 3.7% | 3.7% | 2.5% | 1.1% | 1.3% | 1.3% | 0.48% | 0.27% |
| Apr 2026 | 37.4% | 14.7% | 12.3% | 9.8% | 6.5% | 4.6% | 3.7% | 3% | 2.5% | 1.6% | 2% | 1.1% | 0.48% | 0.27% |
| May 2026 | 35.3% | 13.1% | 16.2% | 9.1% | 7.1% | 4.7% | 4% | 2.7% | 2.2% | 1.5% | 2.2% | 1.2% | 0.43% | 0.28% |
| Jun 2026 | 37% | 13.4% | 15.9% | 8.9% | 6.1% | 5.8% | 3.2% | 2.6% | 1.8% | 1.4% | 1.8% | 1.4% | 0.35% | 0.23% |
| Jul 2026 | 33.8% | 14.9% | 14.7% | 9.6% | 6.8% | 5.2% | 3.6% | 2.9% | 2.4% | 1.6% | 2% | 2% | 0.31% | 0.26% |
| Aug 2026 | 30.4% | 16.9% | 14.1% | 9.2% | 7% | 7.8% | 4.2% | 3.4% | 2.3% | 1.3% | 1.9% | 1% | 0.3% | 0.25% |
| Sep 2026 | 30.3% | 16.9% | 14.1% | 11.3% | 7.8% | 5% | 4.2% | 2.8% | 2.8% | 1.5% | 1.5% | 1.3% | 0.3% | 0.25% |
Sunspel sells other things too, so only its searches that name this product count here, like “sunspel t shirt”.
How has the Fresh Clean Threads and Sunspel comparison changed over the last 12 months?
3 findings
- Fresh Clean Threads was ahead of Sunspel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fresh Clean Threads’ share of searches among t-shirt brands worldwide moved from 8.6% to 11.3%, and its estimated monthly branded searches moved from 41.2K to 59.4K.
- Across the 12 months ending September 2026, Sunspel’s share of searches among t-shirt brands worldwide moved from 0.92% to 1.5%, and its estimated monthly branded searches moved from 4.4K to 8.1K.
How did search popularity change for t-shirt brands worldwide in September 2026?
2 changes
In September 2026, Fresh Clean Threads gained share of searches among t-shirt brands worldwide, from 9.2% to 11.3%.
In September 2026, Sunspel fell from 10th to 11th among t-shirt brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fresh Clean Threads’ and Sunspel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fresh Clean Threads
2 branded search terms
- fresh clean tees
- fresh clean threads
Sunspel
1 branded search term
- sunspel t shirt
Other head-to-heads among t-shirt brands
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