Calvin Klein vs Step One:Which is searched more?
In September 2026, Calvin Klein had more branded searches than Step One among men's underwear brands worldwide. Calvin Klein had about 478,000 branded searches, while Step One had 92,100. Calvin Klein made up 45.3% of all men's underwear brand searches we track, and Step One accounted for 8.7%. These are worldwide searches for English-language branded terms.
Follow Calvin Klein vs Step One and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Calvin Klein or Step One more popular in search?
Compare the men's underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Calvin Klein, Step One. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calvin Klein | Jockey | Step One | SAXX | Tommy John | Mack Weldon | Uniqlo | Bonds |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 20.9% | 9.2% | 9.4% | 9.4% | 4.2% | 1.7% | 2.3% |
| Nov 2025 | 46.2% | 13.4% | 12.8% | 9% | 11% | 4.9% | 1.3% | 1.5% |
| Dec 2025 | 51.4% | 14.8% | 8% | 10% | 8.1% | 4.5% | 1.6% | 1.6% |
| Jan 2026 | 43.6% | 21.3% | 8.9% | 11.7% | 6.4% | 4.3% | 2% | 1.9% |
| Feb 2026 | 47% | 18.9% | 9.6% | 10.3% | 6.9% | 3.8% | 1.9% | 1.7% |
| Mar 2026 | 56.5% | 17.2% | 7.6% | 7.8% | 5.2% | 2.8% | 1.6% | 1.3% |
| Apr 2026 | 47.8% | 20.1% | 8.9% | 9% | 7.4% | 3.3% | 2% | 1.5% |
| May 2026 | 53.1% | 19.8% | 7.1% | 7.3% | 7.3% | 2.7% | 1.6% | 1.2% |
| Jun 2026 | 54.4% | 20.3% | 7.3% | 7.5% | 5% | 2.7% | 1.7% | 1.2% |
| Jul 2026 | 50.8% | 21.4% | 7.7% | 7.9% | 6.4% | 2.4% | 2.1% | 1.3% |
| Aug 2026 | 35.6% | 13.3% | 5.9% | 4.9% | 36.3% | 1.8% | 1.3% | 0.98% |
| Sep 2026 | 45.3% | 23.3% | 8.7% | 8.6% | 7% | 3.1% | 2.3% | 1.7% |
How has the Calvin Klein and Step One comparison changed over the last 12 months?
3 findings
- Calvin Klein was ahead of Step One in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calvin Klein’s share of searches among men's underwear brands worldwide moved from 42.8% to 45.3%, and its estimated monthly branded searches moved from 411K to 478K.
- Across the 12 months ending September 2026, Step One’s share of searches among men's underwear brands worldwide moved from 9.2% to 8.7%, and its estimated monthly branded searches moved from 88.8K to 92.1K.
How did search popularity change for men's underwear brands worldwide in September 2026?
2 changes
In September 2026, Calvin Klein overtook Tommy John to become the leader among men's underwear brands worldwide, with 45.3% of the searches.
In September 2026, Step One overtook Tommy John to rank 3rd among men's underwear brands worldwide, with 8.7% of the searches.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Calvin Klein’s and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
2 branded search terms
- calvin klein boxers
- calvin klein underwear
Step One
2 branded search terms
- step one
- step one boxers
Other head-to-heads among men's underwear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.