Jockey vs Step One:Which is searched more?
In September 2026, Jockey had more branded searches than Step One among men's underwear brands worldwide. Jockey was estimated to have 246K branded searches compared to Step One’s 92.1K, and held a 47.2% Share of Search versus Step One’s 17.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jockey or Step One?
Compare the men's underwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jockey, Step One. The figures are in the table below the chart.
View monthly share of search table
| Month | Jockey | Step One | SAXX | Tommy John | Bonds |
|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 18% | 18.4% | 18.4% | 4.5% |
| Nov 2025 | 28.1% | 26.9% | 18.9% | 23.1% | 3.1% |
| Dec 2025 | 34.8% | 18.8% | 23.4% | 19.1% | 3.8% |
| Jan 2026 | 42.4% | 17.7% | 23.2% | 12.8% | 3.8% |
| Feb 2026 | 39.8% | 20.2% | 21.8% | 14.6% | 3.6% |
| Mar 2026 | 44.1% | 19.5% | 19.9% | 13.3% | 3.2% |
| Apr 2026 | 42.8% | 18.9% | 19.3% | 15.8% | 3.2% |
| May 2026 | 46.4% | 16.7% | 17.1% | 17.1% | 2.8% |
| Jun 2026 | 49.1% | 17.7% | 18.1% | 12.1% | 3% |
| Jul 2026 | 47.9% | 17.3% | 17.6% | 14.4% | 2.9% |
| Aug 2026 | 21.7% | 9.6% | 8% | 59.2% | 1.6% |
| Sep 2026 | 47.2% | 17.7% | 17.4% | 14.2% | 3.5% |
How has the Jockey and Step One comparison changed over the last 12 months?
3 findings
- Jockey was ahead of Step One in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jockey’s estimated Share of Search among men's underwear brands worldwide moved from 40.8% to 47.2%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 12 months ending September 2026, Step One’s estimated Share of Search among men's underwear brands worldwide moved from 18% to 17.7%, and its estimated monthly branded searches moved from 88.8K to 92.1K.
How did search popularity change for men's underwear brands worldwide in September 2026?
2 changes
In September 2026, Jockey overtook Tommy John to become the leader among men's underwear brands worldwide, with 47.2% estimated Share of Search.
In September 2026, Step One overtook Tommy John to rank 2nd among men's underwear brands worldwide, with 17.7% estimated Share of Search.
Other head-to-heads among men's underwear brands
How each brand is measured
Brandwave collects information about searches that people make online using Jockey’s and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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