Agent Provocateur vs Savage X Fenty:Which is searched more?
In September 2026, Savage X Fenty had more branded searches than Agent Provocateur among lingerie brands worldwide. Savage X Fenty had about 450,000 branded searches, while Agent Provocateur had 246,000. Savage X Fenty made up 10.9% of all lingerie brand searches we track, and Agent Provocateur accounted for 6%. These are worldwide searches for English-language branded terms.
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Is Agent Provocateur or Savage X Fenty more popular in search?
Compare the lingerie and underwear brands people buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Savage X Fenty, Agent Provocateur. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intimissimi | Savage X Fenty | Agent Provocateur | Honey Birdette | Victoria's Secret | SKIMS | Bluebella | Aerie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 6.2% | 6.2% | 6.2% | 3.4% | 6.5% | 1.5% | 1.3% |
| Nov 2025 | 71% | 7.8% | 5.2% | 5.2% | 3.5% | 4.2% | 1.6% | 1.4% |
| Dec 2025 | 75.1% | 6.8% | 5.5% | 4.5% | 2.5% | 3.4% | 1.1% | 1.1% |
| Jan 2026 | 70.2% | 9.4% | 7.7% | 4.2% | 2.3% | 3.2% | 1.6% | 1.3% |
| Feb 2026 | 65.3% | 10.7% | 7.2% | 5.9% | 3.2% | 4.4% | 1.8% | 1.5% |
| Mar 2026 | 66.6% | 8.9% | 7.3% | 6% | 3.3% | 4.9% | 1.5% | 1.6% |
| Apr 2026 | 65.2% | 8.8% | 7.2% | 5.9% | 4.8% | 4.7% | 1.8% | 1.7% |
| May 2026 | 66.6% | 8.9% | 6% | 6% | 4% | 4.6% | 2.2% | 1.7% |
| Jun 2026 | 68.3% | 7.5% | 6.1% | 6.1% | 4.1% | 4.4% | 1.8% | 1.6% |
| Jul 2026 | 66.1% | 8.9% | 5.9% | 5.9% | 4% | 5.4% | 1.8% | 1.9% |
| Aug 2026 | 66.5% | 8.9% | 6% | 6% | 4% | 4.9% | 1.8% | 1.9% |
| Sep 2026 | 66.4% | 10.9% | 6% | 6% | 4% | 3.9% | 1.5% | 1.4% |
How has the Agent Provocateur and Savage X Fenty comparison changed over the last 12 months?
3 findings
- Savage X Fenty was ahead of Agent Provocateur in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Agent Provocateur’s share of searches among lingerie brands worldwide moved from 6.2% to 6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Savage X Fenty’s share of searches among lingerie brands worldwide moved from 6.2% to 10.9%, and its estimated monthly branded searches moved from 301K to 450K.
How did search popularity change for lingerie brands worldwide in September 2026?
2 changes
In September 2026, Savage X Fenty gained share of searches among lingerie brands worldwide, from 8.9% to 10.9%.
Estimated monthly branded searches for Agent Provocateur worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Agent Provocateur’s and Savage X Fenty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Agent Provocateur
1 branded search term
- agent provocateur
Savage X Fenty
1 branded search term
- savage x fenty
Other head-to-heads among lingerie brands
Intimissimi vs Savage X Fenty: compare search popularity- Intimissimi vs Agent Provocateur: compare search popularity
Intimissimi vs Honey Birdette: compare search popularity
Intimissimi vs Victoria's Secret: compare search popularity- Savage X Fenty vs Honey Birdette: compare search popularity
- Savage X Fenty vs Victoria's Secret: compare search popularity
Put your own brand in this comparison
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