How popular isSavage X Fenty?
In September 2026, people searched for Savage X Fenty by name about 450,000 times worldwide, a 49.5% increase from the previous year. These searches made up 10.9% of all global lingerie brand searches, placing Savage X Fenty second out of eight brands. When we asked both ChatGPT and Google AI Overviews about lingerie brands, Savage X Fenty appeared in two of the five answers and was the fourth most recommended of the eight.
Savage X Fenty is the second most searched of 8 competitors and the fourth most recommended in AI answers.
IntimissimiShare of searches 66.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Savage X FentyShare of searches 10.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Agent ProvocateurShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Honey BirdetteShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Victoria's SecretShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Savage X Fenty was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Savage X Fenty is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Intimissimi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Agent Provocateur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SKIMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bluebella3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Savage X Fenty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Victoria's Secret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aerie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Which lingerie brand should I buy?”
Asked ChatGPT
“What are the best lingerie brands?”
Asked ChatGPT
“What's the best lingerie brand for everyday wear?”
Searched Google, AI Overview
“lingerie brands”
Searched Google, AI Overview
“bras and underwear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which lingerie brands compete with Savage X Fenty?
Share of searches by month for Intimissimi, Savage X Fenty, Agent Provocateur, Honey Birdette, Victoria's Secret, SKIMS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intimissimi | Savage X Fenty | Agent Provocateur | Honey Birdette | Victoria's Secret | SKIMS | Bluebella | Aerie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 6.2% | 6.2% | 6.2% | 3.4% | 6.5% | 1.5% | 1.3% |
| Nov 2025 | 71% | 7.8% | 5.2% | 5.2% | 3.5% | 4.2% | 1.6% | 1.4% |
| Dec 2025 | 75.1% | 6.8% | 5.5% | 4.5% | 2.5% | 3.4% | 1.1% | 1.1% |
| Jan 2026 | 70.2% | 9.4% | 7.7% | 4.2% | 2.3% | 3.2% | 1.6% | 1.3% |
| Feb 2026 | 65.3% | 10.7% | 7.2% | 5.9% | 3.2% | 4.4% | 1.8% | 1.5% |
| Mar 2026 | 66.6% | 8.9% | 7.3% | 6% | 3.3% | 4.9% | 1.5% | 1.6% |
| Apr 2026 | 65.2% | 8.8% | 7.2% | 5.9% | 4.8% | 4.7% | 1.8% | 1.7% |
| May 2026 | 66.6% | 8.9% | 6% | 6% | 4% | 4.6% | 2.2% | 1.7% |
| Jun 2026 | 68.3% | 7.5% | 6.1% | 6.1% | 4.1% | 4.4% | 1.8% | 1.6% |
| Jul 2026 | 66.1% | 8.9% | 5.9% | 5.9% | 4% | 5.4% | 1.8% | 1.9% |
| Aug 2026 | 66.5% | 8.9% | 6% | 6% | 4% | 4.9% | 1.8% | 1.9% |
| Sep 2026 | 66.4% | 10.9% | 6% | 6% | 4% | 3.9% | 1.5% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 2.7M | 0% | -0.1 points | |
| 2, held 2nd | 10.9% | 450K | +22.3% | +2 points | |
| 3, held 3rd | 6% | 246K | 0% | 0 points | |
| 4, held 4th | 6% | 246K | 0% | 0 points | |
| 5, moved from 6th to 5th | 4% | 165K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.9% | 160K | -20.4% | -1 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 1.5% | 60.5K | -18.2% | -0.3 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.4% | 58.6K | -25.8% | -0.5 pointsmoved from 7th to 8th |
66.4%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.
10.9%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
6%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share 0 points.
Moved from 6th to 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
6.
SKIMS3.9%
Moved from 5th to 6th. 160K estimated branded searches, -20.4% vs prior month. Share -1 points.
1.5%
Moved from 8th to 7th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
8.
Aerie1.4%
Moved from 7th to 8th. 58.6K estimated branded searches, -25.8% vs prior month. Share -0.5 points.
Compare popularity between Savage X Fenty and its closest rivals
Every comparison with Savage X Fenty
7 comparisons
How has branded search demand for Savage X Fenty changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Savage X Fenty worldwide rose from 301K to 450K.
- Across the 12 months ending September 2026, Savage X Fenty’s share of searches among lingerie brands worldwide increased from 6.2% to 10.9%.
- Across the 12 months ending September 2026, Savage X Fenty rose from 5th to 2nd among lingerie brands worldwide.
How did search popularity change for lingerie brands worldwide in September 2026?
6 changes
In September 2026, Savage X Fenty gained share of searches among lingerie brands worldwide, from 8.9% to 10.9%.
In September 2026, SKIMS lost share of searches among lingerie brands worldwide, from 4.9% to 3.9%.
In September 2026, Bluebella rose from 8th to 7th among lingerie brands worldwide.
In September 2026, Victoria's Secret rose from 6th to 5th among lingerie brands worldwide.
In September 2026, Aerie fell from 7th to 8th among lingerie brands worldwide.
Estimated monthly branded searches for Agent Provocateur worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are Savage X Fenty’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Savage X Fenty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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