How popular isHoney Birdette in search?
In September 2026, there were an estimated 246K branded searches for Honey Birdette worldwide which is down 18.3% over the last 12 months. Honey Birdette holds 59% estimated Share of Search among lingerie brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Honey Birdette59%
Victoria's Secret39.6%
Bonds1.3%
Jockey0.17%
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Which lingerie brands compete with Honey Birdette?
Share of Search by month for Honey Birdette, Victoria's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Honey Birdette | Victoria's Secret | Bonds | Jockey |
|---|---|---|---|---|
| Oct 2025 | 63.8% | 35% | 1.1% | 0.13% |
| Nov 2025 | 58.9% | 39.4% | 1.6% | 0.12% |
| Dec 2025 | 63.8% | 35% | 1.1% | 0.1% |
| Jan 2026 | 63.6% | 34.9% | 1.4% | 0.12% |
| Feb 2026 | 63.8% | 35% | 1.1% | 0.08% |
| Mar 2026 | 63.6% | 34.9% | 1.4% | 0.1% |
| Apr 2026 | 54.1% | 44.4% | 1.5% | 0.1% |
| May 2026 | 59% | 39.6% | 1.3% | 0.12% |
| Jun 2026 | 59% | 39.6% | 1.3% | 0.14% |
| Jul 2026 | 59% | 39.6% | 1.3% | 0.12% |
| Aug 2026 | 59% | 39.6% | 1.3% | 0.12% |
| Sep 2026 | 59% | 39.6% | 1.3% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59% | 246K | 0% | 0 points | |
| 2, held 2nd | 39.6% | 165K | 0% | 0 points | |
| 3, held 3rd | 1.3% | 5.4K | 0% | 0 points | |
| 4, held 4th | 0.17% | 720 | +50% | +0.1 points |
59%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.
39.6%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Bonds1.3%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Jockey0.17%
Held 4th. 720 estimated branded searches, +50% vs prior month. Share +0.1 points.
Compare search popularity between Honey Birdette and its closest rivals
Every comparison with Honey Birdette
3 comparisons
How has branded search demand for Honey Birdette changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Honey Birdette worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Honey Birdette’s estimated Share of Search among lingerie brands worldwide decreased from 63.8% to 59%.
- Across the 12 months ending September 2026, Honey Birdette’s estimated Share of Search among lingerie brands worldwide peaked at 63.8% in December 2025 and was lowest at 54.1% in April 2026.
How did search popularity change for lingerie brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Jockey worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.
Estimated monthly branded searches for Honey Birdette worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How is Honey Birdette measured?
Brandwave collects information about searches that people make online using Honey Birdette’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- honey birdette
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