How popular isVictoria's Secret in search?

In September 2026, there were an estimated 165K branded searches for Victoria's Secret worldwide which held steady over the last 12 months. Victoria's Secret holds 24.4% estimated Share of Search among lingerie brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which lingerie brands compete with Victoria's Secret?

Victoria's Secret against lingerie brands worldwide, by month

Month	Honey Birdette	Jockey	Victoria's Secret	Bonds
Oct 2025	43.7%	29.2%	23.9%	3.2%
Nov 2025	41.5%	27.7%	27.7%	3.1%
Dec 2025	43.7%	29.2%	23.9%	3.2%
Jan 2026	41%	33.5%	22.5%	3%
Feb 2026	43.9%	29.4%	24.1%	2.6%
Mar 2026	41.2%	33.7%	22.6%	2.5%
Apr 2026	34.5%	34.5%	28.4%	2.5%
May 2026	36.6%	36.6%	24.6%	2.2%
Jun 2026	36.6%	36.6%	24.6%	2.2%
Jul 2026	36.6%	36.6%	24.6%	2.2%
Aug 2026	36.4%	36.4%	24.4%	2.7%
Sep 2026	36.4%	36.4%	24.4%	2.7%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month
1, held 1st	Honey Birdette	36.4%	246K	0%
2, held 2nd	Jockey	36.4%	246K	0%
3, held 3rd	Victoria's Secret	24.4%	165K	0%
4, held 4th	Bonds	2.7%	18.1K	0%

1.Honey Birdette
36.4%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.
2.Jockey
36.4%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.Victoria's Secret
24.4%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.Bonds
2.7%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Victoria's Secret and its closest rivals

Every comparison with Victoria's Secret

11 comparisons

How has branded search demand for Victoria's Secret changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Victoria's Secret worldwide held steady at 165K.
Across the 12 months ending September 2026, Victoria's Secret’s estimated Share of Search among lingerie brands worldwide increased from 23.9% to 24.4%.
Across the 12 months ending September 2026, Victoria's Secret’s estimated Share of Search among lingerie brands worldwide peaked at 28.4% in April 2026 and was lowest at 22.5% in January 2026.

How did search popularity change for lingerie brands worldwide in September 2026?

3 changes

Estimated monthly branded searches for Jockey worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
Estimated monthly branded searches for Bonds worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Honey Birdette worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Where does Victoria's Secret compete?

Victoria's Secret is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Sports bra brands	5th of 5	0.27%	Show ranking
Bras	4th of 6	2.3%	Show ranking
Lingerie brands	3rd of 4	24.4%	Shown above

How is Victoria's Secret measured?

Brandwave collects information about searches that people make online using Victoria's Secret’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

victorias secret

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How the Brand Demand Index is measured

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